Key stat: 29% of US digital buyers picked up their online order at the store in May 2026, up from 22% in 2023, making it the only delivery method to grow every single year, according to a June report from Bizrate Insights and EMARKETER.

Beyond the chart:

• In fact, pickup has already overtaken delivery in grocery, the largest digital category, with 31% of shoppers now using click-and-collect versus 29% who opt for home delivery, according to FMI and NielsenIQ.
• The pull is mostly financial. Store pickup lets shoppers dodge delivery fees, which matters when 78% of online grocery shoppers say they are watching their spending, according to GWI.

Use this chart: Drop this into a fulfillment or omnichannel strategy deck to show that store pickup is the only delivery method gaining share every year. Use it to make the case for BOPIS investment when leadership still assumes every online order needs to ship to a doorstep.

Related EMARKETER reports:

• Infopack: Delivery and Returns 2026 (EMARKETER subscription required)
• Generational Shopping Trends 2026 (EMARKETER subscription required)

Methodology: Data is from the June 2026 Bizrate Insights and EMARKETER Survey "Ecommerce Shopping Behaviors." 999 US adults ages 18-65 were surveyed online during May 1-May 29, 2026. Respondents identified as female (50.4%) and male (49.6%) and were ages 18-34 (33.1%), 35-54 (33.3%), and 55-65 (33.5%). Data has a margin of error of +/-3 percentage points at the 95% confidence interval. Respondents were members of Bizrate Rewards, the Bizrate Consumer Panel operated by Bizrate Insights, which is comprised of over 2 million panelists who provide feedback based on their experiences and opinions. The Bizrate Rewards panel is comprised of a broad demographic profile which represents a sampling of all ages, education levels, genders, and incomes. At the time of joining the panel, each panelist stated they had shopped online. In exchange for providing feedback, panelists have the opportunity to earn points, which can be exchanged for electronic gift cards. This survey, provided by Bizrate Insights on behalf of EMARKETER, provides a monthly consumer pulse of digital shopping behavior and intent.