The news: Retail media is solidifying its position as a core marketing channel—we forecast global ad spending will surpass $300 billion by 2030, with major markets charting similarly strong growth.

• The US is a standout market; we forecast retail media ad spending will hit $72.97 billion this year. Spend will surpass $118 billion by 2030, when it will account for 18.1% of all US media ad spending.