On today’s podcast episode, we discuss the new Disney-OpenAI deal: why Disney did the deal, what's in it for OpenAI, and everything that might happen next. Join Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Ross Benes, and Principal Analyst Max Willens. Listen everywhere and watch on YouTube and Spotify.
Governance over strategy: 76.6% of marketers have AI policies, but roadmaps and ROI targets are lagging, resulting in oversight without outcomes.
Retail media strategies are diverging; Macy’s and Iceland show how retailers are choosing between faster scale through partners and deeper control through bespoke in-store systems.
This FAQ explores the agency ecosystem, the forces reshaping it, and what marketers should consider when evaluating agency partners.
Nearly 30% of US marketers prioritize demographic targeting for CTV ads, almost three times more than contextual approaches, according to July 2025 data from Gracenote.
Microsoft’s in-game advertising dream gets its first test via two minutes of preroll ads per hour of cloud gaming playtime.
Apple bundles pro apps, Adobe’s AI turns docs into decks and podcasts for marketing workflows. Read online
71% of US marketers say establishing ethical and privacy standards should be the top priority when preparing for a future where consumers delegate tasks to AI agents, according to an October 2025 survey from the Association of National Advertisers and The Harris Poll.
An $8 GPT-5.2 Instant tier boosts use limits, adds memory, and tees up ads to offset soaring genAI costs.
This FAQ breaks down what’s next for the creator economy and how marketers should respond.
GenAI adoption gap: Most teams use AI on the surface; without access to company data, it drafts fast but can’t do real work.
The deal promises to give brands a clearer view of how marketing drives both clicks and carts.
Retail media is entering an execution era; advertisers are now judging networks on speed, flexibility, and clarity, not just closed-loop performance or topline growth.
China’s Q4 spending reinforced platform consolidation, as advertisers concentrated budgets on large platforms with data, scale, and commerce integration.
On today’s podcast episode, the team reports straight from the show floor at NRF’s Big Show 2026 to break down the most compelling themes dominating the conference, noteworthy insights from off-stage and hallway conversations, and what retail leaders should prioritize next based on what mattered most at one of the retail industry’s most influential events. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, along with Senior Analyst Blake Droesch and Principal Analyst Sarah Marzano.
With deep data access and reasoning, Gemini may shift influence from clicks to AI-curated decisions.
As genAI assistants play a more prominent role in shopping, retailers and brands will have to rethink how their loyalty programs support direct consumer relationships, and how loyalty benefits can be surfaced in AI conversations.
Cost, not brand, fuels genAI growth in emerging markets—marketers must rethink influence channels.
Uber is expanding premium storytelling through Journey Takeovers, which turn entire rides into narrative canvases—and delivering unusually long, high-quality attention.