With US engagement flat, brands must trade blast tactics for dialogue-driven commerce.
It acquires Cavalry and MangoAI to merge creation, deployment, and AI optimization in one loop
Retail media networks rely heavily on first-party data, but those datasets capture only part of the customer journey. As advertisers push for broader reach and measurement, gaps in that data are becoming harder to overlook.
42% of UK/US B2B tech CMOs say declining performance from traditional search channels is driving them to adapt for generative engine optimization (GEO) and zero-click search, tied with the 42% who say AI is changing how buyers discover and evaluate brands, according to a December report from 3Thinkrs.
Experian, Insurify, and Tuio have launched apps that let consumers compare quotes and explore coverage through conversation.
Catastrophe losses are an expected cost of doing business—but climate change is making them harder to model.
Its no-code tool brings scenario planning to marketers, aiming to turn episodic modeling into daily decisions.
With US retail media ad spend hitting $60.32 billion in 2025, retailers and advertisers alike are exploring how non-endemic partnerships can expand reach, unlock new revenue streams, and deliver relevant advertising experiences to shoppers.
On today’s podcast episode, we discuss the redefining of “attention,” what neuro-contextual research actually measures, and how it could reshape media planning for brands that traditionally buy based on reach or demographics rather than emotional resonance. Join Senior Director of Podcasts and host Marcus Johnson, Senior Director of Content Jeremy Goldman, and Brian Gleason, CEO of Seedtag. Listen everywhere, and watch on YouTube and Spotify.
Data interoperability is becoming leverage; brands may need neutral infrastructure to activate signals consistently across emerging AI endpoints.
Revenue gains from personalization are clear, but siloed data and slow AI rollout keep scale out of reach for brands and agencies.
Dentsu is entering repair mode; a record impairment and leadership shift mark a pivot toward cost control and disciplined capital allocation.
Agency roles are shifting upward; execution is becoming software, while oversight, integration, and governance gain importance.
Most AI users feel more productive, but faster cycles raise intensity, multitasking, and hidden strain.
Half its founding team is gone, raising doubts about Grok’s pace as rivals lock in enterprise AI deals.
Early ChatGPT ads favor learning over ROI; high CPMs and limited measurement skew participation toward brands buying influence and insight.
Shoppers are open to AI help but will abandon carts after bad suggestions, showing personalization outweighs novelty.
Adobe lifted its ad spend 30% to $1.4 billion to sell its AI story, signaling a future where marketers must sort real AI innovation from flashy features.
Legacy measurement overlooks gaming, commerce, and creators—fueling billions in misallocated ad spend.