Marketing Technology


Explain Yourself, AI

As use of AI grows (27% of executives in a PwC study have already implemented AI), so do calls for ways to interpret how AI models make decisions. This has given rise to a new buzzword: explainable AI, which refers to algorithms that make decisions humans can explain. PwC, for example, says it “integrates risk mitigation and ethical concerns into algorithms and data sets from the start.”

Telecom and Media Firms Selling Data Are Facing Backlash

Data privacy battles are heating up now that a group of US senators are asking regulators to investigate how telecom firms are selling people's location data.

TV ad buying is unlikely to follow the real-time bidding model that became popular with digital advertising. However, many TV advertising tasks—including reporting, creative placement and measurement—are likely to become more automated.

A 10% Discount? Sure, What Do You Want to Know?

Consumers don’t fully trust retailers with their data. But, they’ll put their reservations aside for the right price.

Publishers Can Engage Advertisers with Data Consulting

To satisfy their most loyal advertisers, some media companies are creating new data-driven ad products and services.

Marketers Are Ramping Up Data Management Investments

With spend on marketing technology increasing, many marketers are investing more dollars into data management products.

Got a Tech Stack? Keep Building.

In the latest episode of "Behind the Numbers," analyst Nicole Perrin digs into the marketing technology tech stack, and looks ahead to the privacy challenges that marketers will face in 2019.

Five Charts Explaining the State of Third-Party Data

Privacy laws and data scandals have thrust third-party data in the spotlight. In the meantime, most marketers continue to rely on data they obtain from other firms.

Why Are Some Publishers Selling Their Data?

Some media companies are finding that they can create new revenue lines by selling their data.

According to a new study of US publishing executives, programmatic is leading people to worry more about downward pressures on CPMs than tech taxes or latency.

How Are Marketers Successfully Shaking Last-Click Attribution?

The inaccuracies of last-click attribution are well-documented, yet many marketers still rely on it.

Why Isn’t Blockchain Preventing Ad Fraud?

For blockchain to have an impact on ad fraud, all parties to a programmatic transaction must agree to use it—and use the same system. Thus, adoption has been limited.

In this Tech Talk Tuesday webinar, we discuss the strategy and capabilities that companies use to realize significant and sustainable ROI growth from personalization. You’ll learn how to lay the foundation for personalization, maximize opportunity and accelerate growth with AI to set your brand apart from competitors.

Data Privacy Legal Battles Are Heating Up

Amid prevalent data breaches and growing consumer distrust over personal data, regulators are becoming more stringent on imposing fines for those who violate privacy laws.

Enthusiasm Runs High for AI, but Many Are Still on Learning Curve

Artificial intelligence is no longer just a buzzword, and hefty investments signal that stakeholders are planning to ramp up efforts in 2019.

Will the Advertising ID Consortium Solve Marketers' Audience Identity Problems?

Advertisers are investing in products that help them accurately identify the audiences they plan to target. In recent years, a few ID consortiums launched to give advertisers an audience identification alternative to the Facebook-Google duopoly.

Five Charts Showing Marketers' Views on Working With Vendors

Marketers rely heavily on third parties for analytics and technology building. Many are looking to trim their overall vendor counts when it comes to demand-side platforms and supply-side platforms, but are looking for new partners for customer data platforms, while others are building their own tech in-house.

Ad Fraudsters Are Becoming More Sophisticated

The multilayered approach that scammers use to siphon money highlights the cat-and-mouse problem of policing ad fraud.

Why Data Is Key to Retail Success

With store closures and bankruptcies—Toys 'R' Us, Sears and Brookstone, to name a few—showing no signs of letting up, it raises the question of what sets a successful retailer apart from the rest.

Who Is Using Multitouch Attribution?

While adoption of multichannel attribution models is increasing, the growth rate has slowed. eMarketer lowered its 2018 multichannel attribution adoption estimates from 62.0% to 54.0%.