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Lloyds contemplates snapping up digital wallet Curve

Article by Katherine Smith  |  Jul 15, 2025
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Lloyds contemplates snapping up digital wallet Curve
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Digital Payments
UK

The news: Lloyds Bank is reportedly considering acquiring Curve for approximately $162 million, per Bloomberg.

How we got here: Apple Pay used to be the exclusive purveyor of tap-to-pay technology on Apple devices, but that changed after the EU slapped the Big Tech company with an antitrust lawsuit, forcing Apple to open its NFC technology to competitors. 

While Vipps emerged as the first third-party, contactless-enabled iPhone wallet after Apple opened its walled garden, Curve Pay stands as Apple Pay’s biggest mobile wallet competitor on the iPhone in Europe.

Mobile wallets on the rise: Mobile wallet adoption is gaining momentum. As the leading payment method online, mobile wallets account for 40% of all ecommerce transactions in 2024 in the UK, per Worldpay’s Global Payments Report 2025.

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