Mobile

TikTok’s growth in 2020 has been, in a word, extraordinary. While the pandemic helped stoke user gains for all the major social platforms, it lit a particularly large fire under TikTok.

We predict reasonable Snapchat user growth of 6.8% in Western Europe this year, resulting in 76.2 million new users on the platform, or nearly 22% of internet users. However, this growth is up only slightly from our November 2019 prediction of 6.3%.

eMarketer principal analysts at Insider Intelligence Mark Dolliver and Jeremy Goldman discuss SMS marketing, calculating the ROI of customer experience, why Gen Z doesn't matter that much and boomers matter more, and what to know about parents in 2021.

eMarketer principal analyst Debra Aho Williamson, senior analyst Jasmine Enberg, and junior analyst at Insider Intelligence Blake Droesch discuss what they're paying attention to in 2021, and why: the rise of social entertainment, WhatsApp's next move, and stalling social commerce.

US mobile ad spending will reach $96.07 billion this year, lower than our pre-pandemic estimate of $105.34 billion. eMarketer principal analyst at Insider Intelligence Yoram Wurmser joins host Nicole Perrin to discuss why despite this year's blip, mobile ad monetization is on a better trajectory than before, how advertisers will deal with the SKAdNetwork, and what the future holds for contextual in-app advertising.

Justin Rosenberg, CEO and founder of honeygrow, speaks with eMarketer vice president of business development Marissa Coslov about flipping its dining-in model to 100% mobile app orders with the help of third-party delivery providers.

Today marks a big milestone at Insider Intelligence: We launched our new platform, unifying our two brands (eMarketer and Business Insider Intelligence) into a single online experience and expanded our Financial Services coverage. We also just published a report that’s been long in the making--and it happens to be our very first under the new brand.

eMarketer principal analyst Jeremy Goldman, forecasting analyst Peter Vahle, and vice president of content studio at Insider Intelligence Paul Verna discuss Spotify's strategic positioning as a complete podcasting ecosystem. They then talk about how much time Americans spend on their phones during their lifetime, why Alexa's asking follow-up questions, and what we can expect from the new "Apple One" bundle.

eMarketer principal analysts Mark Dolliver and Nicole Perrin join junior analyst Blake Droesch, and vice president of content studio at Insider Intelligence Paul Verna to discuss the "minimigration" from major social networks to self-proclaimed "free speech" app Parler, targeted ads on network TV, the popularity of Starbucks mobile ordering, Netflix linear TV offering, The New York Times' digital milestone, how to travel to work at the speed of sound, and more.

Business Insider Intelligence research analyst Daniel Keyes and eMarketer principal analyst at Insider Intelligence Andrew Lipsman discuss how Amazon tripled its revenues during an economic recession. They then talk about how Pinterest posted such strong Q3 growth, Walmart converting some stores into ecommerce labs, and Under Armour selling its smartphone app MyFitnessPal.

Adults in the US will spend 23 additional minutes per day on their smartphones in 2020, making a mobile strategy even more important than before.

China’s Singles’ Day is no longer just a discount shopping event, as participating digital giants are now leveraging livestreams, new product launches, and novel technologies to enhance customer engagement and the buying experience.

eMarketer principal analyst Debra Aho Williamson and junior analyst at Insider Intelligence Blake Droesch discuss Snapchat's surprising Q3 earnings. They then talk about the current TikTok debacle, how Facebook is monetizing WhatsApp, and the development of Facebook Gaming.

Heather Freeland, vice president of marketing at Lyft, speaks with eMarketer vice president of business development Marissa Coslov on how the brand has pivoted its marketing priorities in response to shifting consumer behaviors, including partnering with Grubhub and offering free rides to the polls on election day.

This year, 146.3 million US smartphone users will use mobile messaging apps at least once a month.

Pandemic-related stay-at-home mandates have accelerated OTT messaging app adoption in most parts of the world. In the US, however, alternative means of communicating, including Zoom and FaceTime, have hindered usage of OTT messaging services.

Tencent-owned WeChat will remain China’s leading mobile messaging app with 705.4 million monthly users in 2020, according to our estimates.

Earlier this month, Mucinex unveiled Sickwear, a six-piece fashion collection that aims to help consumers get through the cold and flu season in style. While it may not be the typical route for a healthcare brand, its parent company RB has been leveraging different channels, including TikTok and now social commerce, to reach consumers—particularly those who may not be aware of its direct-to-consumer (D2C) business.

eMarketer principal analyst at Insider Intelligence Karin von Abrams discusses our Global Media Intelligence Report 2020, which compiles data and insights about internet users’ digital and traditional media usage across 42 countries. This annual project is a partnership between eMarketer and Starcom, and based on research from GlobalWebIndex. Also joining the discussion are Jason Mander, chief research officer at GlobalWebIndex, and Kelly Kokonas, executive vice president of global data strategy, technology and analytics, at Starcom.

eMarketer junior analyst Blake Droesch and principal analysts at Insider Intelligence Mark Dolliver and Yory Wurmser discuss whether foldable phones have already failed, what happens when free subscription video trials expire, media companies restructuring around streaming, Apple's 24-hour music video livestream, which shopping trends will last, what if Iron Man was real, and more.