Mobile


Mars Wrigley Teams Up with Bumble to Boost Consumer Connections on Valentine’s Day

Consumers in the US are planning to spend roughly $196 on Valentine’s Day this year, an increase of 21% over 2019, according to research from the National Retail Federation (NRF).

What this Year's Political Ad Spending Season Will Look Like

eMarketer forecasting analyst Eric Haggstrom and principal analyst Nicole Perrin talk about the US political ad spending landscape. How much money is being spent, where and why? They then discuss smartphone voting, consumer attitudes on privacy jargon and how Google can profit from government search warrants.

The Weekly Listen: A New Way to Avoid Ads, TV Companion Podcasts and Byte Replaces Vine

eMarketer principal analyst Mark Dolliver and vice president of content studio Paul Verna talk about a new subscription ad-avoiding service, data privacy in 2020, TV show companion podcasts, Pinterest's new AR tool, giving up on newspapers, Atari-branded hotels and more.

Pinterest surpassed Snapchat as the third-biggest social media platform in the US in 2019, and it will continue to stay ahead in the coming years, according to our latest social user estimates.

Amid all the handwringing about screen time—plus the demise of Toys "R" Us—one could easily imagine that kids have lost interest in toys. But they haven’t.

eMarketer global director of public relations Douglas Clark reveals our first-ever forecast for mobile reddit users in the US and the platform’s new live streaming feature.

Mobile Year in Review: The Launch of 5G Is the Biggest Story in a Busy Year for Mobile

Mobile dethroned TV in 2019 as the channel where US adults spent the most time. While it may be a symbolic threshold for now, it’s still notable that the average US adult spent 3 hours, 43 minutes (3:43) on their mobile devices in 2019, compared with the average 3:35 spent watching TV. As recently as 2016, US adults watched nearly an hour more of TV than they spent on their smartphones and tablets (4:05 vs. 3:08).

What eMarketer Analysts Expect in 2020 with Yory Wurmser: The Promise of 5G

eMarketer principal analyst Yory Wurmser discusses one thing that summed up 2019 for him and some of his predictions for 2020, focusing on the promise of 5G.

eMarketer vice president of business development Marissa Coslov discusses our latest estimates for revenues derived from app installs in the US and growth drivers like Snapchat and TikTok.

eMarketer global director of public relations Douglas Clark breaks down our usage figures for Facebook Messenger and WhatsApp worldwide.

How Aetna Uses Content Marketing to Educate Consumers on Healthy Living

An increasingly important part of companies’ messaging efforts is content marketing, which they rely on to build brand awareness and engagement, provide thought leadership, and tap into cultural conversations around particular trends and topics.

This Election Year, the Political Ad Whack-a-Mole Game Will Continue

The role of political advertising in social media will be a key discussion topic in 2020—an easy prediction to make. Kantar Media expects that US digital political ad spending will reach $1.2 billion this year, and we believe the social platforms that continue accepting political advertisers will be major beneficiaries of that spending.

Where Are We at with the Privacy Debate?

eMarketer principal analysts Nicole Perrin and Yory Wurmser check in on the ongoing privacy debate, looking at data privacy, device privacy and privacy legislation. They also discuss child privacy laws in the US, telemedicine adoption and an Apple Watch partnership.

Greater Acceptance of Contactless Cards Has Led to Mobile Payment Growth in the US

The US has been relatively late in introducing contactless cards, which are credit or debit cards that include a near field communication (NFC) chip that can complete a transaction simply by tapping on a reader. But those cards are starting to arrive in the US now that most point-of-sale (POS) systems have the NFC capabilities to accept them.

For Meal Subscription Service Freshly, Evolving Lifestyles and a Flood of Customer Data Are Helping Bolster Growth

Consumers are constantly in search of convenience, particularly in the form of timesaving. In the past 12 months, numerous direct-to-consumer (D2C) meal plan services have emerged, offering consumers an alternative solution to home cooking without paying a dreaded visit to the grocery store—or spending time trying to figure out a recipe.

TikTok's Year in Review: How the App Transformed Social Networking in 2019

Social networks are no longer what they used to be. Case in point: The rise of short video-app TikTok in 2019 is a sure sign that what defines a social network will be very different in 2020.

eMarketer senior forecasting analyst Oscar Orozco breaks down our adoption estimates for Douyin, the Chinese version of TikTok, and reasons behind its popularity.

Location-Based Advertising Is Becoming More Costly

Marketers have embraced location data for several reasons. It can help personalize experiences for customers, better isolate customer paths to purchase, create better customer segments, and identify opportune moments to target potential clients. But new restrictions on collecting location data will make it more costly for advertisers in 2020.

eMarketer junior forecasting analyst Nazmul Islam compares our mobile messaging app usage numbers with our mobile social networking usage figures and the factors behind the increasing gap.

eMarketer global director of public relations Douglas Clark examines our usage figures for mobile messaging app Line and its prevalence in Asia-Pacific.