Mobile


As new voice tech has emerged, functions normally embedded in phones have begun shifting to smart headphones, aka hearables.

No social app since Snapchat has succeeded in capturing significant usage in the US. But the Chinese-owned, short-video app TikTok is enjoying sudden growth in popularity. Can it buck the trend and challenge the existing social networks?

Gen Xers’ wearable usage is rising, albeit slower than it has in past years. By the end of 2018, 15.4 million Gen Xers will have used a wearable device at least once per month, up from 14.0 million in 2017.

The multilayered approach that scammers use to siphon money highlights the cat-and-mouse problem of policing ad fraud.

Social behaviors are shifting to stories. Advertisers want to be where users are, but how can they create effective ad campaigns that drive results? We spoke with executives at Facebook, Instagram and Snapchat to get the secrets to story advertising success.

Mobile video advertisers are on the hunt for ways to make their ads more engaging, and not just another commercial consumers have to tolerate. Rewarded video ads—also known as value exchange ads—seem like the answer, but are the benefits worth the cost?

This year, there will be 82.5 million mobile phone P2P payment users in the US, according to eMarketer estimates.

The New York Public Library is getting readers to continually engage with a feature originally intended for expiring content.

The number of boomers watching digital video on a monthly basis might not be as high as younger generations, but the 37.7 million who will do so this year are more likely to use computers and streaming services than their smartphones.

Fraudsters are trying to make a buck off the ad dollars that flow to mobile. Some research suggests that more than one-quarter of app installs are fraudulent.

Mobile payments have been thought to be on the cusp of widespread adoption for several years now. But most consumers have responded to the technology with a noncommittal shrug.

In the latest episode of "Behind the Numbers," eMarketer's Yory Wurmser and Rahul Chadha discuss key trends we see for next year, including the growth of mobile commerce (but the continued consumer reluctance to embrace mobile proximity payments in the US), shifting attitudes about mobile screen time and emerging challenges for advertisers.

This year, 23.8 million US millennials will have used a wearable device at least once per month. That's roughly a third of the millennial population, according to our estimates.

Adoption of wearables among teens is low. Just one in 10 internet users ages 12 to 17 will use a wearable device in 2018.

If you’re still looking for a holiday gift for a parent or grandparent, a wearable device could be well-received. Americans 55 and older are the fastest-growing group of electronic wearable users in the US, according to eMarketer’s latest wearables forecast, largely due to the devices’ enhanced health features.

This year, 115.6 million mobile phone users in the US will bank on mobile at least once per month, according to eMarketer estimates.

This year, mobile commerce sales in the US will account for 39.6% of total retail ecommerce sales—reaching $208.1 billion.

With data breaches a constant worry, many consumers don’t feel too confident in being able to control how their personal data gets used.

In the latest episode of "Behind the Numbers," analyst Yory Wurmser highlights the ways that maps have become integral to the smartphone experience. He breaks down key map ad formats and discusses some of the challenges of working with map platforms.

When it comes to push notifications, getting the opt-in right can make a crucial difference between driving in-app conversions and getting shut out by users.