By betting on Inner Circles, Snap aligns social commerce with Gen Z habits, though shopping isn’t a natural Snapchat behavior.
Social, genAI, and microdramas surge, showing where consumer spend—and ads—are headed.
Microsoft’s in-game advertising dream gets its first test via two minutes of preroll ads per hour of cloud gaming playtime.
After passing 400 million users, Meta will open global Threads ads next week, inviting easy campaign extensions with brand safety built-in
Threads beats X in daily active users on mobile as Meta’s established ad stack makes Threads a safer long-term bet for community-driven social ads.
1,500 layoffs and budget cuts at Reality Labs signal a shift toward AI glasses and real-world ad integration.
Cost, not brand, fuels genAI growth in emerging markets—marketers must rethink influence channels.
Uber is expanding premium storytelling through Journey Takeovers, which turn entire rides into narrative canvases—and delivering unusually long, high-quality attention.
This FAQ examines in-game ad formats, audience demographics, and emerging opportunities like rewarded advertising that are reshaping how brands connect with gamers across platforms.
FIFA’s deal taps short-form video to spark fandom, fuel real-time viewing, and drive World Cup commerce
Discord is preparing for its IPO; its youthful, highly engaged communities signal rising advertiser interest in participatory platforms as alternatives to feed-driven social media.
Wall-sized TVs, smart rings, and humanoid robots make once-futuristic ideas ready for your living room.
Messasges are evolving from promo push to frictionless, full-funnel conversion tool.
Voice assistants evolve into AI-first interfaces—blending conversation, context, and control across ecosystems.
T-Mobile’s orbit ambitions bring SMS to dead zones, expanding ad reach to highways, oceans, and rural users.
With 95% of gamers active weekly, brands that balance ad quality and compliance can gain lasting recall.
It makes AI central to Search, Android, and Chrome, but integration might invite antitrust scrutiny.
Gaming ads offer high engagement in a market that is underutilized relative to its potential.
Smart glasses surged as carryables flopped, but product announcements outpaced actual releases.