TikTok’s US transition brought algorithm resets, upload glitches, and new data tracking—jolting users and scrambling marketers’ reach.
TikTok has finalized a deal to maintain US operations, and its growth now depends on higher ad yields and efficiency as user growth slows.
The traditional marketing funnel model faces unprecedented disruption with generative AI-powered chatbots like ChatGPT and Perplexity now bypassing traditional discovery channels, while younger consumers increasingly treat TikTok and Instagram as search engines.
TikTok, Temu, and Shein prove loyalty and habit outweigh geopolitics in US app use.
Our analysts (or “bakers”) compete in a Great British Bake Off–style episode, discussing how, as Gen Alpha turns 13, the war between time spent on YouTube and TikTok will heat up—and how gaming will become an alternative social media space for this young generation. Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Paola Flores-Marquez and Vice President of Research Jennifer Pearson. Listen everywhere, and watch on YouTube and Spotify.
Trump-era trade rules turn chips into toll roads, raising costs and forcing Big Tech to design AI around political risk.
By betting on Inner Circles, Snap aligns social commerce with Gen Z habits, though shopping isn’t a natural Snapchat behavior.
Social, genAI, and microdramas surge, showing where consumer spend—and ads—are headed.
Microsoft’s in-game advertising dream gets its first test via two minutes of preroll ads per hour of cloud gaming playtime.
After passing 400 million users, Meta will open global Threads ads next week, inviting easy campaign extensions with brand safety built-in
Threads beats X in daily active users on mobile as Meta’s established ad stack makes Threads a safer long-term bet for community-driven social ads.
1,500 layoffs and budget cuts at Reality Labs signal a shift toward AI glasses and real-world ad integration.
Cost, not brand, fuels genAI growth in emerging markets—marketers must rethink influence channels.
Uber is expanding premium storytelling through Journey Takeovers, which turn entire rides into narrative canvases—and delivering unusually long, high-quality attention.
This FAQ examines in-game ad formats, audience demographics, and emerging opportunities like rewarded advertising that are reshaping how brands connect with gamers across platforms.
FIFA’s deal taps short-form video to spark fandom, fuel real-time viewing, and drive World Cup commerce
Discord is preparing for its IPO; its youthful, highly engaged communities signal rising advertiser interest in participatory platforms as alternatives to feed-driven social media.
Wall-sized TVs, smart rings, and humanoid robots make once-futuristic ideas ready for your living room.
Messasges are evolving from promo push to frictionless, full-funnel conversion tool.