McDonald's leads all US food and grocery sites and apps with 57 million unique visitors, outpacing DoorDash (52.8 million) and nearly doubling the top traditional grocer Kroger (31.3 million), according to November 2025 data from Comscore.
This FAQ addresses the fundamentals of mcommerce and the trends shaping 2026.
Internal docs clash with trial defense, raising risks for youth targeting and “time spent” metrics.
Instagram is reportedly expanding Meta's ecosystem with Instants, a Snapchat-style app that would add inventory and reach, reinforcing Meta’s ad dominance.
TikTok and Uber turned TV ads into app engagement, showing the game now drives measurable action, not just buzz.
Regulators say limiting rival chatbots on WhatsApp could breach competition rules and reshape AI distribution power.
Installs barely grew but app purchases hit $167 billion. Saturated markets will force apps to extract more value from loyal users.
IoT devices like connected cars, wearables, and smart home speakers generate behavioral data and create moments where marketing messages can reach engaged audiences.
It beats revenue expectations as advertiser growth surges, with a focus on subscriptions over straight ad spending.
TikTok reliably draws strong results that make it a must-have for short-form social advertising, even amid uncertainty.
This FAQ addresses the tactical and strategic questions digital media buyers and marketing leaders face.
61% of US Gen Alpha children spend 2 or more hours daily on mobile devices, the highest multi-hour usage rate across all platforms, according to August 2025 data from Morning Consult.
Apple’s global iPhone base creates a logged-in ad ecosystem where identity, intent, and commerce never leave Apple’s rails.
Studies link higher AFib detection to watch wearers, strengthening wearables’ medical case.
Gen Z trades data for personalization; bland targeting threatens trust and long-term spend.
Apple’s rare mega-acquisition shows urgency, marking its push beyond chatbots toward private, nonverbal AI baked into wearables.
This FAQ addresses what financial services marketers, strategists, and insights professionals need to know about credit card trends, payment networks, and marketing opportunities in 2026.