Mobile


While retail ecommerce sales are growing rapidly in the US, brick-and-mortar shopping is still important to consumers. They’ll spend almost 90% of their retail dollars in person this year, and a large portion of that foot traffic comes from webrooming.

Snapchat has been busy lately trying to woo marketers. While we predict that Snapchat will cross $1 billion in US net ad revenues in 2020, reaching this milestone took longer than anticipated.

In the latest episode of "Behind the Numbers," eMarketer principal analyst Debra Aho Williamson and research analyst Man-Chung Cheung discuss the new video-sharing sensation TikTok.

What happens when you add the letter 'E' to 5G, as AT&T is planning to do by changing the LTE symbol to 5GE?

In the latest episode of "Behind the Numbers," we look at some of the products that debuted at Mobile World Congress this week. Is mobile really a "thing" anymore?

Consumers are embracing mobile delivery as they get comfortable with mcommerce, and quick service restaurants are seizing the opportunity.

Instagram Stories is increasingly popular with social media marketers. Last year, one in three Instagram posts containing "#ad" was a story, according to a study by Klear.

On the latest episode of "Behind the Numbers," we look at the latest smartphone models and anticipate when 5G will finally arrive.

The recent news that Facebook is in early stages of combining the messaging features of several of its properties, as reported by The New York Times last week, raises many questions about how advertisers and users will be affected. In this eMarketer Analyst Insight, Debra Aho Williamson and Jasmine Enberg explain what it could mean for these two groups.

Smart glasses, like Google Glass, failed in the consumer space but are finding success in workplaces.

In the latest episode of "Behind the Numbers," eMarketer principal analyst Yory Wurmser discusses a Stanford University School of Medicine study, which focused on the Apple Watch. How good is the smartwatch at detecting atrial fibrillation, and what are the risks of self-monitoring?

Earlier this month, Philadelphia passed a bill rendering cashless stores like Amazon Go and Sweetgreen illegal and banning future establishments from completely abandoning cash. By July 2019, most retailers in the city will be required to offer consumers a cash payment option.

While iPhone sales have been lackluster in some overseas markets, Apple’s smartphone continues to gain users in the US. According to our latest forecast, the iPhone’s user base ticked up 5.0% in 2018 and will grow another 3.2% this year.

Every Mobile World Conference has phone releases, but some of the phones released this week in Barcelona represent the first batch that will run on 5G, the next-generation telecom network that promises faster speeds and quicker responses.

The 2018 retail holiday season was exceptionally strong, with the highest growth rates for brick-and-mortar and ecommerce sales since 2011. Online spending performed noticeably better than the industry’s already optimistic expectations.

Linking the places a person visits over the course of a day or a week provides a more rounded view of their interests and priorities. HERE Technologies explores the three key questions to ask when buying location data for audience segmentation.

Facebook reported its Q4 2018 earnings on Wednesday, beating expectations for ad revenue and user growth. In this eMarketer Analyst Insight, Senior Analyst Jasmine Enberg and Principal Analyst Debra Aho Williamson explain four key takeaways for advertisers.

"Time is money" has never had more meaning than it does today. The attention economy has become another challenge for advertisers—particularly on mobile devices where users have lower tolerances for attention-grabbing ads. But short attention spans may have met their match in playable ads, which embed games or puzzles into ad units.

In the latest episode of eMarketer's "Behind the Numbers," analyst Debra Aho Williamson highlights some of her predictions for social media in 2019. What's in store for Facebook? What pitfalls must Instagram avoid? Will the stories format continue to win over users?