Resources
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →UK, France, and Germany Industry Ad Spending 2026
There Are Strong Performers in a Tough Economic Environment, With Retail Leading
About This Report
Digital ad spending continues to perform well across industries in Western Europe’s economic powerhouses. But growth and comparative strength are uneven across categories. Economic and regulatory pressures, in particular, are acting as a drag on certain industries.
Digital advertising spend continues to grow across all industries in the UK, France, and Germany, with some sectors performing better than others. Retail dominates across the countries, while economic and regulatory pressures are hitting the auto and consumer electronics industries, in particular.
This deck covers:
- Industry digital ad spend totals for all three countries
- Growth and market share trends specific to each country
- Underlying trends driving these spending changes
authors
Bill Fisher
Contributors
- Ethan Cramer-Flood
- Principal Forecasting Writer
- Madan Kumar
- Copy Editor
- Chuck Rawlings
- Senior Researcher
- Heather Sprung
- Director, Report Editing
- Johann Valderrama
- Data Visualization Editor
- Emman Velasco
- Data Visualization Editor
- Yoram Wurmser
- Principal Analyst
Already have a subscription?Sign In
Access All Charts and Data
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry
Unlock Unlimited Insights with PRO+
Contact Us →
Worldwide HQ
685 Third Avenue21st FloorNew York, NY 100171-800-405-0844
Sales Inquiries
1-800-405-0844[email protected]
* Copyright © 2026
EMARKETER Inc. All Rights Reserved.