Back in April, EMARKETER forecast that, in 2025, digital ad spending would grow in the single digits YoY for the first time in over a decade. Instead, a strong H2 is keeping the double-digit annual growth streak alive. This report looks at several factors keeping digital ad spending strong this year despite short-term economic challenges and longer-term obstacles associated with AI search.

Key Question: Why is digital advertising continuing to grow so quickly?

Key Stat: Digital ad revenues are expected to increase by double digits for the 16th year in a row in 2025.