In a year featuring the Winter Olympics, World Baseball Classic, and FIFA World Cup, sports remains a crucial category for reaching live audiences. The latest data reveals how the sports audience is evolving and engaging with content as well as the growing reach of gambling sites and apps.

This report provides key forecasts and survey data to help you and your customers understand:​

• The size and reach of the live sports audience
• The platforms fans use to connect with teams and athletes
• The growing footprint of online sports betting