Italy’s digital economy is gaining momentum as advertising investment grows, ecommerce matures, and consumer attention spreads across social, streaming, and connected media.

This infopack provides key forecasts and survey data to help you and your customers understand:

• Distribution of digital ad investment and ad pricing trends
• Ecommerce growth, purchasing behaviors, and marketplaces
• How consumers in Italy engage across digital channels
• KPIs shaping marketing effectiveness in consumer and B2B sectors
• Emerging trends and opportunities influencing Italy’s digital economy, media landscape, and advertising in 2026