eMarketer principal analysts Nicole Perrin and Andrew Lipsman, along with vice president of content studio Paul Verna, examine the ongoing effects of the COVID-19 pandemic on grocery delivery, highlight how companies and individuals are coming up with innovative solutions, and point out examples of positive, and not-so-positive, corporate responses.
eMarketer and Business Insider Intelligence are coming together to create a new company. Here, we bring you our take on the pandemic's impact on several industries.
eMarketer research analyst Man-Chung Cheung, senior researcher Jeane Han and principal analyst Nicole Perrin discuss how the newest strain of the coronavirus will change consumers' behavior. How will reducing contact effect businesses? Will media consumption habits change? And what have been some potential innovations coming out of this global situation?
eMarketer principal analysts Nicole Perrin and Yory Wurmser check in on the ongoing privacy debate, looking at data privacy, device privacy and privacy legislation. They also discuss child privacy laws in the US, telemedicine adoption and an Apple Watch partnership.
Healthcare and pharma ad spending remains the smallest ad-spending category in the US due to restrictive compliance laws that make it difficult to target audiences, but the legalization of cannabis has helped bolster spending.
Business Insider Intelligence research analyst Zoë LaRock discusses the impact of the coronavirus pandemic on digital health adoption in the US. She explores how digital firms are helping legacy providers manage the pandemic, whether the crisis will move the needle for telehealth adoption in the US, and the limitations of virtual care.
eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio Paul Verna discuss some ways COVID-19 has impacted people's lives, what voice ads sound like, foldable phones, if online outrage impacts a brand, Quibi's nonskippable ads, how many Americans have looked through their partner's phone and more.
An increasingly important part of companies’ messaging efforts is content marketing, which they rely on to build brand awareness and engagement, provide thought leadership, and tap into cultural conversations around particular trends and topics.
Consumers have become more socially conscious in the ways they shop. At the same time, the notoriously unsustainable practice of fast fashion is thriving.
eMarketer analysts discuss our digital ad spend by industry forecasts, exploring verticals such as automotive, CPG, financial services, healthcare and pharmaceutical, travel and retail.