YouTube is the top platform for watching creators across every demographic of US children, according to a February report from Precisify.
Banks have lost their place in financial education for young consumers.
Ogilvy's global survey found that the consumers who choose their favorite brand 75% of the time or more aren't primarily motivated by rewards mechanics. Instead, they're motivated by something harder to manufacture: The belief that the brand actually shares their values, improves their lives, and understands their world.
This is a long-term play for Gen Alpha.
It aims to win lifelong family loyalty with new baby boutiques and concierge services.
Millennials are more likely than Gen Z to use a second screen during 2026 World Cup matches. Some 78% are at least somewhat likely to split their attention during games, according to a July 2025 survey from ThinkNow Research.
Kids 7–14 sway clothing, food, and digital buys as social media fuels early brand pull.
Australia's social media ban is struggling to take hold as users easily circumvent restrictions.
85% of adults in Great Britain ages 16–24 watch short-form video at least weekly, compared with just 45% of those 55+, a 40-point gap, according to October 2025 data from YouGov.
Patients mostly want AI use to supplement professional advice, but stigma prevents them from admitting it. Providers and marketers can guide smarter, transparent AI use.
Three-quarters of consumers trust brands more when packaging appears eco-friendly.
Calls grow to restrict AI-generated content, prompting marketers to reassess youth-focused placements.
As Apple celebrates its 50th anniversary, we dive into how the company has grown as leader in marketing, retail, and Services—and what’s next.
34% of Gen Zers have no emergency savings, more than double the share of baby boomers (16%), according to a February report from Bankrate.
Regulatory heat in Italy underscores the need for responsible youth marketing.
Bicultural Latinos drive faster spending gains and reward culturally fluent brands with loyalty and action.
Meta and YouTube were ruled negligent in addiction case as the jury claimed the platforms failed to warn youth—raising legal and reputational risks for advertisers.