Brands can reach more affluent shoppers but should avoid neglecting broader audiences.
The feature targets Gen Z and affluent consumers while giving cardholders another reason to keep spending.
This increases the risk that misinformation could influence decisions about starting, changing, or stopping birth control.
Matching neobank features isn't enough to reverse the attrition, but AI can help these FIs differentiate their support.
While 70% plan to job hunt in the next year, clear advancement and education opportunities could help keep them.
Almost half of Gen Zers said they’d switch to a bank if it offered to cover their recurring subscription expenses.
Alternative underwriting can unlock more purchases but makes safeguards for overextended users more important.
A PGA Tour pharma sponsorship connects its brand to an older, affluent audience with strong healthcare ties.
Women’s sports has moved into mainstream culture faster than many brands have adjusted their marketing strategies. When Emily Tisch Sussman’s family became majority owners of Gotham FC, a professional women’s soccer team for the New York and New Jersey region, in November 2023, women’s sports had yet to reach the cultural prominence it commands today. Brands treated the category less as a major marketing opportunity and more as a cause to support. “When brands were talking about women's sports, when opportunities were coming, they were thinking about women's sports really as a bit of a charity, like something almost like a Title IX,” Sussman said during a keynote conversation at the EMARKETER Future of Digital summit this week. “So the real investment wasn't really coming.” That calculation is changing.
Better mobile experiences can curb switching, but rewards, credit limits, and bonuses still matter.
Getting Gen Z on board with new features could help PayPal overcome years of underperformance.
New social media and AI safeguards could set a national baseline for product design and data use.
Their loyalty has climbed while older cohorts remain flat, making tailored digital experiences key to building lasting ties.
Default scheduling and reminders can take follow-up logistics off new mothers’ plates to close care delivery gaps.
Consumers fear rejection more than the data warrants, leaving qualified applicants on the sidelines.
NFL clips and highlights open cheaper ad space: The league’s international push focuses on content beyond live games.
Gen Z wants to travel, and they are willing to prioritize it. But strong demand doesn’t mean that younger travelers have unlimited budgets. Some 93% of Gen Z respondents either had a summer trip planned or intended to take one in 2026, according to Bank of America Institute data. Gen Z travel spending was also up roughly 8.5% YoY through June, per Bank of America, outpacing growth among other generations’ travel-related expenditures. But there is an important caveat: Hotel transaction growth has stalled despite spending increases, according to Bank of America. This suggests that higher prices, rather than a spike in travelling, are responsible for at least some of that growth.
The global toy market hit $123 billion last year, and adults 18 and older drove 35% of toy industry growth through April 2024, according to Circana.
Fintechs are winning over credit-averse consumers; better rewards could help banks win bigger loans.
Tech partners can determine how quickly institutions add the features Gen Z expects.