Corporate social responsibility appeals to millennials—a generation of researchers who value authenticity, transparency and reliability.
In the latest episode of "Behind the Numbers," we're checking in with the youngest generation, and looking at their relationship with money. Analyst Mark Dolliver digs into the data about how kids earn money, how much they save and what they are spending it on.
Gen Xers’ wearable usage is rising, albeit slower than it has in past years. By the end of 2018, 15.4 million Gen Xers will have used a wearable device at least once per month, up from 14.0 million in 2017.
This year, 23.8 million US millennials will have used a wearable device at least once per month. That's roughly a third of the millennial population, according to our estimates.
In the latest episode of "Behind the Numbers," eMarketer's demographics specialists, Mark Dolliver and Jennifer Pearson, consider the latest data about children's screen time. How much time are kids spending in front of screens, and what does it mean for their health and well-being?
If you’re still looking for a holiday gift for a parent or grandparent, a wearable device could be well-received. Americans 55 and older are the fastest-growing group of electronic wearable users in the US, according to eMarketer’s latest wearables forecast, largely due to the devices’ enhanced health features.
The number of boomers watching digital video on a monthly basis might not be as high as younger generations, but the 37.7 million who will do so this year are more likely to use computers and streaming services than their smartphones.
This year, 64.8 million millennials will watch digital video at least once a month, according to eMarketer estimates. That figure will continue to increase year over year, reaching 66.8 million by 2022.
Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, we're chatting about Amazon's controversial HQ2 (er, 3) decision. Plus: Juul's move to quit social, and the rise of the nanoinfluencer.
Store closures are the hallmark of the so-called retail apocalypse, but the demise of brick-and-mortar locations might be more apparent to industry watchers. The average consumer doesn't always pay attention—unless a particular store meant something to them.
Millennials have been credited with upending entire industries, and retail is no exception. Here's what retailers need to know about attracting and retaining consumers from a maturing generation of digital shoppers.
Kids continue to be an anomaly of the digital era. While few have smartphones or inhabit the social networks that preoccupy teens and adults, their sheer amount of screen time nonetheless manages to feel like a national crisis.
eMarketer's "Do You Have a Second?" is a mini-podcast that offers a quick hit of the latest digital data. Today, we’re talking about cookies—who's baking and who's buying—millennials’ attitudes about kindness (and what that might mean for shopping), and wearable device growth.
Adoption of wearables among teens is low. Just one in 10 internet users ages 12 to 17 will use a wearable device in 2018.
In the latest episode of "Behind the Numbers," the first in a two-part series, eMarketer demographics specialists Mark Dolliver and Jennifer Pearson discuss kids and screens—and how parents approach the mix.
Due to the growing number of channels available and younger consumers reaching adulthood, expectations for customer service have been changing.
Just like their younger cohorts, Gen Xers are shifting their viewing habits from traditional TV to digital video.
While kids are not likely to own a smartphone or have a large social media presence, video dominates their digital activity.
As digital marketing becomes more automated, marketers are allocating more of their budgets to marketing technology. Research indicates CMOs spend about 30% of their budgets on tech products.
In the latest episode of "Behind the Numbers," we dig into a new study about YouTube usage. What kinds of content are users consuming, and what drives additional views?