Demographics


Nike, Peloton, Lululemon and Apple. The Emergence of Luxury Fitness.

eMarketer research analyst Daniel Keyes, principal analyst Andrew Lipsman and senior forecasting analyst at Insider Intelligence Cindy Liu discuss the emergent category of "luxury fitness" created by Nike, Peloton, lululemon and Apple. They then talk about Walmart's Prime competitor, Prime Day in the Fall and Amazon's Dash Cart.

As Consumers Continue to Shelter in Place, Alcohol Purchases Increase

Since stay-at-home orders were put in place, more adults in the US have significantly increased their alcohol purchases.

Instagram Is on Pace to Overtake Twitter as a News Source

A similar percentage of users now turn to Instagram for news as they do Twitter, according to new data from the Reuters Digital News Report.

Half of Worldwide CEOs Have Seen Diminished Demand for Their Products and Services

As consumers and businesses alike pull back on spending amid the coronavirus pandemic, 50% of CEOs worldwide say that diminished demand for their company’s products and services is the biggest obstacle to their business’ viability right now, according to June 2020 data from YPO.

We Expect 7.4 Million New Digital Buyers in 2020 as Pandemic Alters Behaviors

In recent months, as stores temporarily closed and consumers refrained from going out to shop, one of the clearest emerging trends has been the accelerated shift to ecommerce, especially among older consumers.

The effects of the coronavirus pandemic are turbocharging digital transformation in China's retail sector—and the country is already leading the world in terms of retail ecommerce sales and penetration.

The Weekly Listen: Well-Being as the New Luxury, a TikTok Change and Brands Lighten Up

Insider Intelligence principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio Paul Verna discuss whether well-being will be the new luxury, what TikTok's new CEO needs to do, brands lightening up, the localism trend, France's latest big tech bill, the fastest creatures on Earth and more.

Nearly 8 in 10 Consumers Say They’ll Continue to Cut Spending After the Pandemic

Once the pandemic ends, consumers are likely going to continue doing things that they've become accustomed to doing while sheltering in place.

US Consumers Are Flocking to TikTok

TikTok is experiencing a substantial boost during the coronavirus pandemic. It added more than 12 million US unique visitors in March, reaching 52.2 million, according to data provided to us by Comscore. Between January and March, its US unique visitor count rose 48.3%.

New polls on consumer responses to the coronavirus pandemic reveal that when it comes to fear, finances and boredom, generational stereotypes may not hold true.

Coronavirus-Related Challenges for US Parents

eMarketer principal analyst Mark Dolliver and and vice president of research at Insider Intelligence Jennifer Pearson discuss the challenges and concerns that US parents face. They then talk about the most significant hack in Twitter's history.

Finances Have Been a Source of Stress for Parents Regardless of the Pandemic

Along with struggles surrounding their work/life balance, kids’ screen time and childcare, parents find plenty to worry about. And the coronavirus pandemic has aggravated already high stress levels.

How Millennials Will Deal with Another Recession After Delaying Adulthood

eMarketer principal analyst at Insider Intelligence Mark Dolliver discusses how another recession will affect millennials and how they've delayed adulthood, but not forever. He then talks about what happens when you buck gender stereotypes in ads, the truth about people ages 65 and older and whether our digital lives will become more intertwined.

Mattress company Simmons is turning to TikTok to help drive brand awareness and attract a younger audience as it looks to adapt in a competitive, digitally native space.

A Fifth of US Households with Three or More Kids Upgraded Broadband Service amid the Pandemic

20.9% of US households with three or more children upgraded their broadband service amid ongoing stay-at-home measures of the coronavirus pandemic, according to May 2020 data from The Diffusion Group.

Parents Struggle to Find Work/Life Balance, Turning to Digital to Keep Kids Busy

Roughly a third of US parents said working from home, while taking care of their kids at the same time, has been one of the biggest ordeals they’ve had to deal with during the pandemic.

How Brands Can Maintain Trust with Canada Consumers During a Crisis

The actions of brands during a crisis can make or break long-term relationships with consumers, according to the “2020 Edelman Trust Barometer Special Report: Trust and the Coronavirus.”

Young Adults Are More Worried About Financial Impact of COVID-19 than Older Cohorts

More than half of US adults ages 18 to 34 said they’re concerned about being able to pay their rent or mortgage in the next few months during the coronavirus pandemic, according to a recent survey from LeanIn.Org and SurveyMonkey. In contrast, fewer respondents (38%) ages 35 to 64 felt the same way, while 14% of those 65 and older agreed.

Teens' and Kids' Media Diets During the Coronavirus

eMarketer principal analyst Mark Dolliver, junior analyst Lucy Koch and vice president of research Jennifer Pearson discuss the media diets of kids and teens in quarantine. They then talk about how older individuals and women are disproportionately affected by COVID-19, the video streaming platforms with the best kids content and more.

COVID-19’s Impact on Businesses and Consumers in Latin America

Latin America and the Caribbean account for 3.3% of confirmed coronavirus cases worldwide (roughly 55,000 people as of April 10, Johns Hopkins University data updated hourly), but businesses and consumers have already started feeling the impact of the virus as governments attempt to contain the pandemic and mitigate potential economic downturns. Here's what you need to know.