41.2% of US digital buyers ages 35-54 bought pet products online in the past month, well ahead of 18-34s (29.2%) and 55-65s (28.0%), according to a June survey from Bizrate Insights and EMARKETER.
As Marqeta taps BNPL for growth, over-reliance on big partners should serve as a warning to other payment providers.
Adults ages 18 to 24 make up just 12.7% of US unique visitors to Instagram, barely ahead of the 65+ crowd at 12.2%, according to a July report from Comscore.
Their “always online” presence means they encounter a steady stream of health information. Simple, evidence-backed wellness claims align with their health goals.
Travel co-brands are moving upmarket to court affluent passengers but still have to deliver on value.
Live sports remain advertising's last reliable mass-reach environment, and 2026 is proving the point: the NBA Finals shattered viewership benchmarks, the FIFA World Cup is reaching US audiences across every screen, and leagues are moving content onto streaming channels. This FAQ covers how sports audiences are changing, where the ad dollars flow, and how marketers should plan sports investments in 2026.
Gen Zers’ saving habits reward firms that pair social media and AI guidance with investing and planning tools.
Brands can better connect with younger audiences by treating healthy habits and indulgences as compatible parts of self care.
US consumers turn to BNPL and credit to fund travel.
Issuers race to strengthen premium card offerings to capture affluent spenders.
TikTok's biggest US audience isn't Gen Z: 36.5 million visitors ages 25 to 34 came to the platform in May 2026, compared with 24.5 million ages 18 to 24, according to a May survey from Comscore.
Classrooms turn into AI pipelines: Free teacher and student access aims to lock in future generations of paid users.
Over 80% of baby and toddler grocery products fit the description, even as parents seek simpler foods and greater ingredient transparency.
Strong growth across Venmo, BNPL, and Braintree bolstered PayPal’s strong performance.
Parents want one app for deals, payments, and installments, giving its FMN another reason to attract marketers.
82% of weekly AI users use Google Search every day, compared with 71% of all internet users, according to a May 2026 survey from EMARKETER.
Back-to-school season is getting harder for retailers. Many parents plan to increase their budget from last year, but they’re taking longer to make decisions. That forces retailers to adapt to a longer, more complicated buying journey. “Parents are already building their back-to-school shopping lists, and most of them aren't moving in a straight line from seeing an ad to buying something,” said Rod Paolucci, global head of marketing at Channel Factory.
The company’s lifestyle branding could cost bigger banks the next generation of wealth.
Marketers are following the trend, as fiber emerges as a front-of-package selling point for supplement and food brands.
A federal charter lets the digital bank challenge incumbents with low-cost banking instead of customer-first spending.