Demographics

Projecting exclusivity by partnering with prestige brands and experiences set Amex apart.

Canadian consumers are opening fewer accounts, and more are choosing digital rivals over their primary bank for new relationships.

70% of US social buyers have made a purchase on TikTok in the past 12 months, more than on any other social platform, according to an April survey from Bazaarvoice and EMARKETER.

63% of adults ages 30-49 support a ban on under-16s using social media, the highest of any age group and more than triple the 19% who oppose it, according to a June survey from Pew Research Center.

Experiences, dining, and Gen Z-focused tenants are increasing visits and time spent at top-tier shopping centers.

Amex’s pop-ups need to captivate younger consumers’ attention as the cohorts gains buying power.

51% of US digital food and beverage buyers purchased food or beverage on Amazon, including AmazonFresh and Whole Foods, in the past 30 days, according to a May survey from Bizrate Insights and EMARKETER.

Back-to-school shopping isn't over when students walk through the classroom door. With $85 billion in US retail sales expected this year and nearly half of parents planning to buy only essentials upfront before replenishing later,

45% of US Gen Z digital audio listeners play video games while they listen, compared with 28% of listeners overall, according to a March survey from The Harris Poll and EMARKETER.

New Mexico’s $942M order tests whether courts can require product changes alongside financial penalties.

The fintech’s Q2 2026 results suggest it’s attracting and retaining higher-value primary relationships.

Brands with strong identities and on-trend product stories are taking a bigger share of spending.

Gen Z turns to YouTube, while millennials to Facebook—underscoring the need for social content that helps consumers parse GLP-1 options.

41.2% of US digital buyers ages 35-54 bought pet products online in the past month, well ahead of 18-34s (29.2%) and 55-65s (28.0%), according to a June survey from Bizrate Insights and EMARKETER.

As Marqeta taps BNPL for growth, over-reliance on big partners should serve as a warning to other payment providers.