Gen Zers’ saving habits reward firms that pair social media and AI guidance with investing and planning tools.
Brands can better connect with younger audiences by treating healthy habits and indulgences as compatible parts of self care.
US consumers turn to BNPL and credit to fund travel.
Issuers race to strengthen premium card offerings to capture affluent spenders.
TikTok's biggest US audience isn't Gen Z: 36.5 million visitors ages 25 to 34 came to the platform in May 2026, compared with 24.5 million ages 18 to 24, according to a May survey from Comscore.
Classrooms turn into AI pipelines: Free teacher and student access aims to lock in future generations of paid users.
Over 80% of baby and toddler grocery products fit the description, even as parents seek simpler foods and greater ingredient transparency.
Strong growth across Venmo, BNPL, and Braintree bolstered PayPal’s strong performance.
Parents want one app for deals, payments, and installments, giving its FMN another reason to attract marketers.
82% of weekly AI users use Google Search every day, compared with 71% of all internet users, according to a May 2026 survey from EMARKETER.
Back-to-school season is getting harder for retailers. Many parents plan to increase their budget from last year, but they’re taking longer to make decisions. That forces retailers to adapt to a longer, more complicated buying journey. “Parents are already building their back-to-school shopping lists, and most of them aren't moving in a straight line from seeing an ad to buying something,” said Rod Paolucci, global head of marketing at Channel Factory.
The company’s lifestyle branding could cost bigger banks the next generation of wealth.
Marketers are following the trend, as fiber emerges as a front-of-package selling point for supplement and food brands.
A federal charter lets the digital bank challenge incumbents with low-cost banking instead of customer-first spending.
80% of Gen Z and 79% of millennial digital audio listeners tune in on smartphones, making it the top device across every generation, according to a March 2026 survey from The Harris Poll and EMARKETER.
France bans under-15s from social media: Brands may lose an early path to young consumers, but weak age checks could also distort audience data.
More than half (51%) of US digital buyers purchased food or beverage on Amazon in the past 30 days, including from AmazonFresh and Whole Foods, according to a May survey from Bizrate Insights and EMARKETER.
Pharma marketers should match the influence of clinical proof, cost details, and patient voices to the values of each audience.
Gen Alpha parents reward safer platforms: Curated apps earn more trust, making brand-safe interactive experiences more appealing than algorithmic feeds.
63% of US Gen Z digital audio listeners use YouTube or YouTube Music, making it the top platform for both Gen Z and the total population (53%), according to a March 2026 survey from The Harris Poll and EMARKETER.