Brands can’t count on China to drive demand until financial markets stabilize and the pressure on affluent consumers eases.
Gen Z favors multimedia streaming bundles: Marketers should evaluate audiences inside each package rather than treating reach as a proxy for brand fit.
Chatbot embeds can help FIs win Gen Zers and millennials where they research their financial questions.
The brand aims to broaden its reach and support Estée Lauder’s fragrance momentum with gaming-focused content.
BNPL players should partner with merchants with bigger basket sizes where demand for longer terms is strongest.
A TD survey reveals that students act on AI financial advice, making trusted resources key to acquisition.
Spectacle events surrounding sports are pulling viewership numbers that rival, and sometimes exceed, the games themselves. That creates new openings for advertisers to reach passionate audiences in low-stakes, high-excitement environments. Major sporting events reveal broader cultural trends. "Amazon is in such a unique position to give us an idea of broader consumer sentiment because of its scale and reach," our analyst Sarah Marzano said on a recent episode "In the Game." The same principle applies to sport-adjacent spectacles, which reveal an unsatiated hunger for collective experiences that traditional game broadcasts don't satisfy.
Younger consumers’ heavy exposure to synthetic content and worries about AI’s future effects, reducing trust in AI-using brands.
TikTok influences how young investors act, making credible, engaging financial education an acquisition tool for banks.
Its airport lounge plan tests whether mobile-first customers value owned experiences enough to open accounts.
Earlier investing and tighter budgets make all-in-one finance apps more compelling than stand-alone banks.
Gen Z shoppers make room for beauty, coffee, and travel despite low savings
As essentials become more expensive, retailers should embrace flexible financing.
Despite early sales like June’s Amazon Prime Day, back-to-school is skewing later this year, making for an extended season. Less than half (48%) of planned spending was expected to wrap up by the end of July.
But unsuccessful efforts to apply the same playbook to Kate Spade challenge the company's long-term prospects.
Projecting exclusivity by partnering with prestige brands and experiences set Amex apart.
Canadian consumers are opening fewer accounts, and more are choosing digital rivals over their primary bank for new relationships.
70% of US social buyers have made a purchase on TikTok in the past 12 months, more than on any other social platform, according to an April survey from Bazaarvoice and EMARKETER.
63% of adults ages 30-49 support a ban on under-16s using social media, the highest of any age group and more than triple the 19% who oppose it, according to a June survey from Pew Research Center.
Affordability is making age a weaker predictor of spending and life-stage behavior.