Demographics

What Meta’s latest social-media-addiction loss means: SCOTUS’ refusal to hear Meta’s appeal sets the stage for a paradigm shift.

As multiracial audiences expand, brands ignoring them risk ceding revenues to rivals that don't.

Armed with comprehensive information in their banking apps, consumers pursue chargebacks less frequently.

Gen Z loyalty isn’t driven by reach alone. Brands that prioritize community, cultural relevance, and authentic engagement are setting a new standard for retail marketing.

46% of US genAI assistant users are resistant to both AI advertising and agentic AI commerce, more than the share open to either format, according to a January survey from Mod7 Research Strategy.

The retailer is buying Everlane to diversify its revenues, but that may not fix its perception problem.

Gen Z cools on AI’s promise: Usage ticks up slowly as anxiety and anger cloud faith in AI’s promise for creative help and work gains.

It has identified key expansion territories where it’ll offer full-service banking.

Gen Z ditches discs but won’t wed a streamer: Young viewers skip physical media, yet bounce between platforms for must-see titles.

TikTok builds an always-on ad machine: From genAI video edits to asset selection, it’s centralizing its ad tech to outpace competitors.

Traffic rises across formats as young shoppers seek social hubs and in-store discovery.

It wants to lock in Gen Z early with convenient products that align with their lifestyles.

From an app redesign to in-branch education, Chase wants to show Gen Z it understands their needs.

Social feeds fuel, wallets drain: Prediction markets convert clicks into cash for a few but result in losses for many. The trend risks regulation and brand safety.

72% of US Gen Z consumers trust customer reviews when evaluating brands, the most cited source by a wide margin, according to a February study from We Are Talker.

Digital detox drives IRL marketing: From Pinterest to Netflix, companies court screen-weary youth with phone bans and offline experiences.

Fintech Nuuvia has embedded financial education in its app for community banks and credit unions.

The group's strong preference for in-store experiences challenges digital-first playbooks.