Demographics


Nowhere is the shift from offline to online booking more pronounced than in China. Digital travel sales in the region will total $133.90 billion in 2018, a 20.5% increase over 2017.

About one in five affluent consumers in the US make no use of any technology while in stores. That’s right: no price checks on a smartphone while shopping, no taking pictures of products and certainly no mobile payments.

Millennials have been the focus of advertisers, retailers and media for over a decade. Marketers are recognizing this massive shift, but not all are capable of meeting the expectations of younger consumers.

Although their children are digital natives, many US parents worry their kids are too enthralled by device screens. But the remedies have downsides, too.

Older consumers often get short shrift in studies about online shopping behavior because they aren't digital natives like coveted Gen Z and millennials. But it makes sense that older consumers who may not drive or who may have trouble carrying groceries would take advantage of online grocery delivery if they could.

In an IBM and CMO Council survey of senior marketing, supply chain and ecommerce execs worldwide, 48% of respondents said their investments in data are paying partial returns, but they doubt their vendors will deliver on all of their pledges.

The emergence of millennials with significant disposable income is a key demographic trend across Western Europe, and it is already having a dramatic effect.

Brian Gore, director of brand and marketing at The Set Hotels, talks about delivering a better brand experience using digital.

In the latest episode of eMarketer's "Behind the Numbers" podcast, we dig into data about teens' use of social media. How much time are they spending online? What platforms are they using? How do these young people differ from first-generation social users?

Younger baby boomers are not a digitally clueless bunch, but marketers cannot assume that they are as digitally active—or as mobile in their usage—as millennials and Gen Xers. Rather, they have their own distinctive ups and downs with digital.

We let the eMarketer interns take over the studio for a day so they could explain their digital behaviors to the world. Are these younger folks using Facebook the way they used to? What do they use each of the social media platforms for? What do they think about digital advertising? How do their spending habits vary?

It seems like teenagers would appreciate taking a break from their smartphones, if only they knew how.

Data from the Pew Research Center indicates some similarities in attitudes across age groups when it comes to technology companies.

Snap Inc.'s share price stumbled Wednesday after the company disclosed user growth that failed to meet Wall Street expectations. But that reaction obscures gains for Snapchat's programmatic advertising platforms.

With more than half of US households with children feeling financially strained, many parents look for what’s on sale or use coupons to save money.

Armed with a lengthy list of needed school supplies, US mothers are upping their omnichannel approach for the back-to-school season, according to a new survey.

We're looking back at some key headlines of the week, including new poll data showing a wide political gap between millennial men and women, a new video feature on Tinder, and more. "Behind the Numbers" is sponsored by Mower.

Even though groceries are still mostly bought in-store, many consumers use digital tools before, during and after a visit to a supermarket. These multiple touchpoints provide opportunities for grocers to engage with shoppers.

More than 7.3 million millennials are living in Canada, the largest age group since the boomers. Spanning the birth years of 1981 to 1996, they represent a broad range that encompasses a variety of life stages.

A survey of US internet users found that those with kids are more likely to buy something from a retailer they're loyal to than seek out a cheaper option.