Demographics

Canadian consumers are opening fewer accounts, and more are choosing digital rivals over their primary bank for new relationships.

70% of US social buyers have made a purchase on TikTok in the past 12 months, more than on any other social platform, according to an April survey from Bazaarvoice and EMARKETER.

63% of adults ages 30-49 support a ban on under-16s using social media, the highest of any age group and more than triple the 19% who oppose it, according to a June survey from Pew Research Center.

Experiences, dining, and Gen Z-focused tenants are increasing visits and time spent at top-tier shopping centers.

Amex’s pop-ups need to captivate younger consumers’ attention as the cohorts gains buying power.

51% of US digital food and beverage buyers purchased food or beverage on Amazon, including AmazonFresh and Whole Foods, in the past 30 days, according to a May survey from Bizrate Insights and EMARKETER.

Back-to-school shopping isn't over when students walk through the classroom door. With $85 billion in US retail sales expected this year and nearly half of parents planning to buy only essentials upfront before replenishing later,

45% of US Gen Z digital audio listeners play video games while they listen, compared with 28% of listeners overall, according to a March survey from The Harris Poll and EMARKETER.

New Mexico’s $942M order tests whether courts can require product changes alongside financial penalties.

The fintech’s Q2 2026 results suggest it’s attracting and retaining higher-value primary relationships.

Brands with strong identities and on-trend product stories are taking a bigger share of spending.

Gen Z turns to YouTube, while millennials to Facebook—underscoring the need for social content that helps consumers parse GLP-1 options.

41.2% of US digital buyers ages 35-54 bought pet products online in the past month, well ahead of 18-34s (29.2%) and 55-65s (28.0%), according to a June survey from Bizrate Insights and EMARKETER.

As Marqeta taps BNPL for growth, over-reliance on big partners should serve as a warning to other payment providers.

Adults ages 18 to 24 make up just 12.7% of US unique visitors to Instagram, barely ahead of the 65+ crowd at 12.2%, according to a July report from Comscore.