The news: Advertisers are missing opportunities to capitalize on strong connected TV (CTV) engagement from diverse audiences, per LG Ad Solutions’ “The Inclusive Screen 2025” series.
Among the key findings:
57% of LGBTQ+ CTV viewers prefer streaming over traditional TV, with 37% preferring streaming for its cost-effectiveness, 39% for fewer ads, 51% for having more content options, and 65% for the ability to watch at the viewer’s own pace.
CTV is preferred across demographics. Sixty-three percent of Hispanic CTV viewers, 64% of Black viewers, and an equal percent of Asian CTV viewers prefer streaming.
Diverse audiences prefer free ad-supported TV (FAST), with 74% of LGBTQ+, 73% of Asian, 72% of Black, and 68% of Hispanic CTV viewers preferring free options over ad-free subscriptions.
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