An October 2017 survey of US parent internet users with teenagers ages 14 to 17 showed that 29% of respondents named Snapchat as the app they were most concerned about.

Many seldom purchase them. For that matter, many feel they cannot routinely afford to do so.

Kids are digital natives. But aside from tweens, most lack smartphones. Instead, their digital activity is dominated by digital video, much to the chagrin of parents.

In the second episode of a five-part series, eMarketer's Geoff Ramsey sits down with top marketing executives from around the world to discuss the critical challenges they face and what they're doing to address those challenges. Today's topic: Millennials.

On a typical day, young people are more likely to communicate with others through varying digital channels than in person, according to a new study.

Snapchat’s data demands have made it a hard sell in Mexico. But the platform has found an audience among younger millennials, who make up the majority of its users in the country.

A survey of top executives points to the many challenges they face with location data, particularly its accuracy and usability. But that doesn’t mean they’re cutting back.

A newly released look at the social media platforms most widely used in the UK found a fairly predictable list of top sites. What’s surprising is that millennials weren’t the most strongly represented for many of them.

Dr. Tanja Boga, unit director on innovation and tool development at Mediaplus, discusses the best opportunities to reach millennials in Germany.

Dan Hagen, chief strategy officer at Carat UK, discusses why millennials are so hard to reach in today's media landscape.

How will kids interact with digital media in 2018? In the latest episode of "Behind the Numbers" podcast, eMarketer's Mark Dolliver and Jennifer Pearson take a look at the trends and the numbers.

Millennials continued to entrance and sometimes frustrate marketers and media decision-makers in 2017. Here is a selection of some of the most listened-to "Behind the Numbers" podcast episodes dealing with the millennial conundrum.

The majority of millennials are indifferent or negative toward celebrity endorsements. But they're more willing to think positively about digital influencers.

More and more millennials are finally earning and spending serious money. But millennials’ finances often remain fragile, constraining their expenditures.

Facebook's acquisition of tbh, an app popular among teens, marks the company's latest effort to remain relevant to young users.

Nearly half of US teens say they prefer Snapchat over other social media sites, according to a biannual survey from Piper Jaffray.

In the latest episode of eMarketer's "Behind the Numbers" podcast, eMarketer analysts on both sides of the Atlantic dive into the question of millennial media consumption habits. How different, really, are millennials' media preferences to previous generations? How should marketers respond?

Millennials in these three countries have grown up with internet and a wide spectrum of digital devices, shaping the way they do everything, from posting on social media to engaging with brands and advertisers online.

Tim Keller, executive director of brand strategy and innovation at Kolle Rebbe, discusses a millennial-targeted, mobile-first campaign for Bundesagentur für Arbeit, Germany's federal employment agency.

Jane Buckingham, founder of research firm Trendera, discusses what social media apps are popular with today's teens.