The generational divide:We've been discussing how millennials’ and Gen Zers’ very different goals require separate marketing strategies. Coinlaw recently pinpointed three areas where their banking preferences differ the most.
Gen Z is mobile-first:
Gen Zers log into their mobile banking app significantly more often than millennials (21 versus 14 times per month, respectively). And 72% would rather open an account via an app than a branch.
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