The news: Save A Lot introduced a new Hispanic-focused store format—its second—in partnership with Leevers Supermarket as it explores ways to build deeper connections with Hispanic consumers.

The first location is in Overland, Missouri, and two more are expected to follow in Colorado.

The details: The new “Save A Lot y Mas” stores contain products tailored to Hispanic audiences, including an expanded selection of fresh produce, specialty meats, and bakery items, with an emphasis on value. Spanish will feature prominently on in-store signage and marketing materials, while graphics and advertising will be tweaked to enhance their appeal to Spanish-speaking shoppers.

The format is, for now, in the experimental stages, but it provides an opportunity for both companies to gain insights into shopper behaviors and preferences that can be applied to stores in areas with large Hispanic populations.

The trend: Save A Lot is far from the only grocer to target Hispanic consumers.

• SpartanNash pointed to its line of Hispanic supermarkets as one of its three growth platforms, with those stores leading its portfolio “in both top line and bottom line performance,” CEO Tony Sarsam said during the company’s May earnings call.
• Kroger opened a Hispanic-focused concept in Houston in late 2023, alongside a private label, Mercado, that features products like chile lime seasoning and plantain chips.

The takeaway: The rationale for opening these stores is clear: Hispanic consumers wield increasing buying power and account for an outsize share of growth in categories like CPG, beauty, and food and beverage. By targeting these shoppers with formats and products best suited to their needs, grocers can win lasting loyalty.

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