The news: Instagram launched a feature that allows college students to display their class schedule on their profiles in a bid to make inroads with young consumers—days after TikTok released a similar tool.

With the fall semester approaching at colleges across the US, the competition between Instagram and TikTok highlights Meta’s attempt to bolster youth engagement with its app, particularly as Facebook’s cultural capital shrinks and TikTok remains popular.

Facebook vs Instagram: Despite its origins as a college-oriented social network, Facebook’s popularity with young audiences is diminishing. Instagram has instead emerged as the dominant platform for young users.