Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us

Gen Zers have the highest rate of digital gaming adoption

Gen Z gamers prefer shooting games and action/adventure games, according to an April 2024 survey by Collage Group. The most popular shooting games among the generation have online, multiplayer components that make it easy to play with others. This social dimension appeals to Gen Zers, among whom a desire to “connect with other people” is one of the top three reasons to play.

Discord is a constant companion for Gen Z gamers. Discord has become integral to younger gamers: Among teens who play games, 44% who identify as gamers use it, compared with 20% who don’t identify as gamers. The messaging app allows players to communicate via voice or text and is often used to coordinate tactics while playing a collaborative game. Discord servers, which can be public or private, typically center on a specific topic, with different channels on subtopics (similar to Slack). This has allowed Gen Zers and millennials to build organized, digital communities away from traditional social media platforms. Twitch, a platform dedicated primarily to gaming livestreams, is also popular in gaming spaces. However, it lacks the interactive component that has made Discord a leader in collaborative play.

Read the full report, US Gamers by Generation 2025.

You've read 0 of 2 free articles this month.

Create an account for uninterrupted access to select articles.
Create a Free Account