Video Games
Reports
Mobile In-Game Advertising
With gaming shifting to mobile, developers increasingly turn to ads, while marketers realize that games can reach a wide array of people.
View this ReportInterviews
How Advertisers Can Capitalize on Esports Fandom and Reach Teens
Joshua Dyck, professor and co-director of the Center for Public Opinion at the University of Massachusetts Lowell, discusses why esports has drawn so many teens, and how advertisers can insert themselves into the gaming community.
Joshua Dyck
Associate Professor and Co-Director, Center for Public Opinion
University of Massachusetts Lowell
Charts
There are 238 charts about 'Video Games'
Most Recent Charts
US Children/Teen Fortnite Users, by Demographic, Sep 2019 (% of respondents in each group)
How Do Internet Users in North America Use Their TV Screens? (% of respondents, Q2 2019)
What Devices Do Parent Internet Users in Canada Have in Their Household? (% of respondents, March 2019)
What Products/Services Do Digital Buyers in Turkey Digitally Purchase? (% of respondents in each group, April 2019)
Video Game Live Streaming Revenue* Share in China, Esports vs. Other, 2018 & 2019 (billions of Chinese yuan renminbi and % of total)
More On: Video Games
See AllWhat Marketers Should Know About Twitch, Mixer and DLive’s Monetization Offerings for Creators
Sep 25, 2019
Although not strictly social media, game streaming properties such as Amazon’s Twitch and Microsoft’s Mixer are playing an increasing role in the video creator space. They are competing with YouTube—and each other—for top video streamers and the audiences those streamers command. They are also becoming more important places for advertising. For our latest report, “Video Ads in Social Media 2019,” we take a look at monetization offerings from Twitch, Mixer and DLive.
