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Learn More →Gen Alpha’s Social Media Usage 2026
The Oldest Are Becoming Teens at a Time When Social Media Is Under Intense Scrutiny
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Table of Contents
Executive Summary
Gen Alpha has a fundamentally different relationship with social media than Gen Z
Social media is not a distinct media channel in the eyes of Gen Alpha
YouTube is far and away the most popular social platform among Gen Alpha
TikTok is Gen Alpha’s favorite social network, but that could change
Recommendations for marketers
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Media Gallery
About This Report
Gen Alpha is entering its teen years just as scrutiny of social media intensifies. Their habits are taking shape amid new rules, safety concerns, and shifting expectations. And that’s creating fresh challenges for platforms, parents, and marketers.
Table of Contents
Executive Summary
Gen Alpha has a fundamentally different relationship with social media than Gen Z
Social media is not a distinct media channel in the eyes of Gen Alpha
YouTube is far and away the most popular social platform among Gen Alpha
TikTok is Gen Alpha’s favorite social network, but that could change
Recommendations for marketers
Sources
Media Gallery
Gen Alpha is becoming more active on social media just as regulation and safety concerns grow. New attitudes—and rules—around social media use will invariably shape their habits.
Key Question: The oldest Gen Alphas turn 13 this year; how are their social media behaviors and preferences shaping up?
Key Stat: YouTube will attract 30.7 million Gen Alpha viewers in the US this year, according to our forecasts, reaching about two-thirds (66.3%) of the generation.
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authors
Minda Smiley
Contributors
- Franco Bernasconi
- Analyst
- Rahul Chadha
- Director, Report Editing
- Madan Kumar
- Copy Editor
- Paola Flores-Marquez
- Oscar Orozco
- Senior Director, Forecasting
- Juan Perl
- Tracy Tang
- Max Willens
- Yoram Wurmser
- Principal Analyst
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