Parents are avid users of digital technology. But their usage is not a simple continuation of what they were doing before becoming parents, especially as they must be gatekeepers for their kids’ digital usage.View this Report
Dylan Collins, CEO of SuperAwesome, a kids-under-13-oriented technology provider, spoke with eMarketer's Sean Creamer about why kids are active users of voice-based technology.
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Media Type that Most Influences Purchases According to US and UK Children/Teens (% of respondents, July 2019 )
At What Age Do US Parents Think Children Should Receive a Smartphone vs. Have a Social Media Account? (% of respondents, by age of child, Aug 2019)
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Survey: Prime Day Drives Back-to-School Shopping Beyond Amazon | Sponsored Content
Jun 21, 2019
Now in its fifth year, Amazon Prime Day continues to have a significant impact on back-to-school shopping. But, according to new research from Kelton Global on behalf of RetailMeNot, big opportunities also await for retailers other than Amazon.