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Gen Z Goes to the 'Gram for New Products, Brand Engagement

Gen Z Goes to the 'Gram for New Products, Brand Engagement

Apr 18, 2019

According to a spring 2019 report from investment bank and asset management firm Piper Jaffray, 73% of Gen Zers (those ages 7 to 22, per the report) said they prefer brands to contact them about new products through Instagram, with Snapchat following as the preferred method at roughly 50%.