Teens
Reports
Global Facebook Users 2019
Facebook will have 1.73 billion worldwide users in 2019 and will add a quarter of a billion more users by 2023. These gains are primarily happening in developing countries, while developed markets including South Korea, Japan and France are shedding users.
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See AllGlobal Snapchat Users 2019
Strong Growth as Snap Doubles Down on Younger Users and Emerging Markets
Global Instagram Users 2019
Strong Growth Keeps Competition at Bay and Compensates for Facebook’s Struggles
At the Core of Gen Z
Gauging How Digital Usage Fits into Teens’ Lives and Buying Habits
Interviews
More Marketers Have to Get Real with Teens
Heather Watson, consulting and behavioral insights lead at research and solutions firm CGK, discusses how to market to teens on YouTube and the importance of having an authentic brand personality across platforms.
Heather Watson
Consulting and Behavioral Insights Lead
Center for Generational Kinetics
How Advertisers Can Capitalize on Esports Fandom and Reach Teens
Joshua Dyck
Associate Professor and Co-Director, Center for Public Opinion
University of Massachusetts Lowell
Tweens, Teachers and Unicorns: How Zulily Caters to Its Core Customers for Back-to-School
Kevin Saliba
Senior Vice President, Marketing
Zulily
Charts
There are 428 charts about 'Teens'
Most Recent Charts
Demographic Profile of Tencent News App Users in China, Aug 2019 (% of total)
Demographic Profile of Jinri Toutiao News App Users in China, Aug 2019 (% of total)
US Pandora Listeners, by Demographic, Oct 2019 (% of respondents in each group)
US Spotify Listeners, by Demographic, Oct 2019 (% of respondents in each group)
Data Types UK/US Internet Users Consider Most Revealing of Their Day-to-Day Activities, Sep 2019 (% of respondents)
More On: Teens
See AllHow Digital Usage Fits into Teens’ Buying Habits
Nov 14, 2019
As with video viewing, digital technology has taken a large role in teens’ shopping without altogether replacing older methods. We estimate that 61.8% of 14- to 17-year-olds in the US will be digital buyers next year. Though substantial, that’s lower than the penetration rates of all other age groups younger than 65.
