Teens’ digital lives revolve around smartphones, short-form video, social commerce, gaming, and AI. As AI use rises and shopping shifts onto feeds, brands must balance immersion with authenticity and navigate school phone bans that are reshaping reach.
Key Question: How are teens spending their time online across platforms, formats, and technologies?
Key Stat: TikTok will dominate time spent among teens in 2026 at 1 hour and 18 minutes (1:18) per day, while YouTube will have the greatest reach (94.1%).
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