US Teen Digital Habits 2026

Digital Video, AI, and Gaming Define Teen Digital Life

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About This Report
Teens live on their phones, bouncing between short-form video, gaming, shopping, and AI. As social feeds become storefronts and AI doubles as a tool and companion, brands must rethink how they earn attention—and trust—in teen digital life.
Table of Contents

Teens’ digital lives revolve around smartphones, short-form video, social commerce, gaming, and AI. As AI use rises and shopping shifts onto feeds, brands must balance immersion with authenticity and navigate school phone bans that are reshaping reach.

Key Question: How are teens spending their time online across platforms, formats, and technologies?

Key Stat: TikTok will dominate time spent among teens in 2026 at 1 hour and 18 minutes (1:18) per day, while YouTube will have the greatest reach (94.1%).

authors

Paola Flores-Marquez

Contributors

Suzy Davidkhanian
VP, Content
Kyndall Krist
Senior Copy Editor
Penelope Lin
Director, Data Visualization
Emma Noyes
Graphic Designer, Data Visualization
Febylaine Opelac
Oscar Orozco
Senior Director, Forecasting
Jennifer Pearson
VP, Research
Minda Smiley
Heather Sprung
Senior Editor
Matt Torpey
Senior Chart Editor
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