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December 1, 2025

YouTube Reaches Nearly All US Teens, but TikTok Wins on Time Spent

YouTube Reaches Nearly All US Teens, but TikTok Wins on Time Spent

Note

Time spent with each medium includes multitasking; for example, 1 hour of multitasking on a mobile phone while watching TV is counted as 1 hour for mobile phone and 1 hour for TV. Figures are rounded to the nearest minute. Estimates of average time spent with media are based on the number of users ... of each medium.

Methodology

Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, historical trends, country-specific data and demographic and socioeconomic factors.

Featured In

US Teen Digital Habits 2026

Sources

EMARKETER

Chart Title

YouTube Reaches Nearly All US Teens, but TikTok Wins on Time Spent

Publication Date

December 1, 2025

Sources

EMARKETER

Featured In

US Teen Digital Habits 2026
Topics
TeensSocial Media UsageTime Spent with MediaMedia ConsumptionVideo-on-Demand (VOD)Digital Video
Z-Internal
United States
YouTube Reaches Nearly All US Teens, but TikTok Wins on Time Spent | EMARKETER