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EMARKETER

Nearly three-fourths of Gen Zers will play digital games by 2027

Article by Peter Clark  |  Mar 10, 2025
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Nearly three-fourths of Gen Zers will play digital games by 2027
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Topics
Video Games
Baby Boomers
Generation Z
United States
Almost Three-Quarters of Gen Zers Will Be Digital Gamers by 2027 (US digital gamers % of population, by generation, 2019-2027)
E-Mail ChartDownload

Key stat: Almost three-fourths (74.8%) of Gen Zers will be digital game players by 2027, according to our December 2024 forecast.

Beyond the chart:

  • We forecast 57.2% of the US population will be digital game players this year.
  • Total US game ad revenues will grow 7.7% this year to reach $8.76 billion, according to our November 2024 forecast.

Use this chart: Marketers can use this to understand the game-playing audiences and tailor messaging to these specific demographics. As marketers plan campaigns around notable upcoming releases like Grand Theft Auto 6 or continuing live-service games like Fortnite, they can target Gen Z and millennials.

Related EMARKETER reports:

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; the growth trajectory of major gaming sites; historical trends; internet and mobile adoption trends; and demographic adoption trends.

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