Key stat: Over half (51%) of US teen boys say they’ve made a purchase after watching a YouTube Shorts ad, compared with 43% of teen girls, according to June 2025 data from Precise TV.

Beyond the chart:

• US YouTube Shorts viewers (187.3 million) will outnumber TikTok users (117.9 million) this year, according to EMARKETER's May 2024 forecast.
• Some 63% of US adults use YouTube multiple times a week, compared with 39% who use TikTok multiple times a week, according to April 2025 data from Claneo.

Use this chart: Marketers targeting Gen Z, especially teen boys, can use this chart as evidence to prioritize YouTube Shorts in their short-form video strategy. TikTok still matters, but YouTube may deliver better ROI when aiming for direct conversions.

Related EMARKETER reports:

• YouTube for Marketers Explainer (EMARKETER subscription required)
• US Social Media Users by Generation 2025(EMARKETER subscription required)

Methodology: Data is from the August 2025 Precise TV report titled "The complete picture of media consumption for US Gen Z Teens: 2025." 1,000 US teens ages 13-17 were surveyed online during June 2025. Precise TV is a COPPA-certified YouTube advertising platform.