Get the correct answers to our Big Question quiz in the EMARKETER Retail Daily newsletter. From supply chain to shopping apps and retail advertising, we deliver daily insights on ecommerce, marketing, and customer experience. Not a subscriber? Sign up here and get our quizzes sent directly to your inbox to see if you can pick a winner.
Levi’s will be airing an ad in the Super Bowl for the first time in how long?
A) 5 years B) 10 years C) 15 years D) 20 years
Levi’s Super Bowl spot will highlight the brand’s newest global marketing campaign, per MediaPost. In addition, since the game will take place at Levi’s Stadium in Santa Clara, the brand is also planning a number of brand activations throughout the San Francisco area.
After “physical health,” what is the next biggest motivation to exercise for US Gen Z consumers, according to a January CivicScience survey?
A) Physical appearance B) Competition C) Friendships and socializing D) Mental health
Mental health is the next-highest motivation to exercise, with 39% of US Gen Z consumers citing it. Forty-seven percent of Gen Zers cited physical health.
What is the share of in-store sales for “indie” beauty brands (under $300 million annual revenue), according to a NielsenIQ study?
A) 10% B) 20% C) 30% D) 40%
The share of indie brands’ in-store sales is 30%, versus 70% online sales.
After free shipping, what is the next-highest factor that influences online shoppers, according to an October survey of US and European consumers by ChannelEngine and Sapio Research?
A) Customer star ratings B) Verified buyer reviews C) Payment options D) Limited-time deals
After free shipping (91%), customer star ratings (83%) was the next most frequently cited factor in making buying decisions.
What percentage of US merchants currently use AI tools for shipping and returns, according to FedEx?
A) 17% B) 27% C) 37% D) 47%
Some 37% of US businesses said they use AI tools for shipping and returns, per a December 2025 FedEx survey.
True or false? Improving customer service is the top priority for retailers in 2026.
False. 54% of retailers said expanding digital commerce is their top priority this year, followed by improving customer service (53%), according to RCP.
What percentage of consumers use multiple channels when shopping?
A) 68% B) 71% C) 73% D) 89%
Some 73% of customers use multiple channels when shopping, according to Netguru.
Which of the following brands was NOT in the top 10 global direct-to-consumer ecommerce retailers by net sales in 2025?
A) Apple B) Verizon C) Uniqlo D) Nike
Apple leads in direct-to-consumer sales in 2025, followed by Shein and IKEA, according to an ECDB report.
Which of the following celebrity brands will soon be available at Ulta Beauty?
A) Cécred B) Rhode C) Fenty Beauty D) Rare Beauty
Ulta Beauty will carry Rare Beauty by Selena Gomez starting February 1, according to a press release.
In collaboration with Disney, M&M’s latest campaign features the brand’s mascots dressed as which iconic characters?
A) Marvel superheroes B) Classic Disney villains C) Pixar icons D) Star Wars characters
The “It’s more fun together” campaign includes Yellow as Wolverine, Red as Deadpool, Blue as Daredevil, Purple as Elektra, Green as She-Hulk, Brown as Yelena, and Orange as Red Guardian.
Which of the following cultural references is not part of McCormick’s latest campaign?
A) The Muppets’ Swedish Chef B) Lady and the Tramp C) Star Wars D) Harry Potter
McCormick’s “Everyday” campaign references the Swedish Chef, Lady and the Tramp, and Harry Potter, but not Star Wars, reports MediaPost.
Which generation is most likely to say efficient and enjoyable digital experiences are an important part of loyalty programs?
A) Gen Z B) Millennials C) Gen X D) Baby boomers
Over three-quarters (77%) of millennials value an efficient and enjoyable digital experience, according to Deloitte. This is more than Gen Z (75%), Gen X (66%) and baby boomers (45%).
What percentage of US adults have used a clothing rental service like Rent the Runway or Nuuly in the last 30 days?
A) 7% B) 17% C) 27% D) 37%
Some 17% of US adults have used a clothing rental service in the last 30 days, up from 6% in 2022, according to CivicScience. Another 10% intend to use a rental service, but the majority are either not interested (28%) or have never heard of it (46%).
Heineken’s “Could have been a Heineken” campaign takes aim at which of the following:
A) Group chats B) Plans that never make it out of the chat C) People scrolling through their phones while out D) Voice notes that are too long
The campaign, which is pilot testing in Brazil, encourages WhatsApp users to forward a voice note longer than three minutes to a private, encrypted bot to receive a voucher for a free Heineken beer and a recommendation of local bars to meet up with the friend in real life.
Which company unveiled an AI Beauty Mirror at CES this year?
A) Sony B) Samsung C) Lenovo D) LG Electronics
Samsung’s AI Beauty Mirror uses camera-based optical analysis to assess pores, redness, pigmentation, and wrinkles, then recommends personalized routines, as reported by MediaPost.
Which retailer has partnered with Cinemark to celebrate National Popcorn Day, allowing movie-goers to bring their own containers to fill up with popcorn?
A) Walmart B) The Container Store C) Lego D) Lowe’s
For the second year in a row, Lowe’s and Cinemark are teaming up on a Bring Your Own Bucket event, taking place January 18 and 19. Guests can bring in their own container to fill up with 400 ounces of popcorn for just $5.
Which of the following categories do consumers expect to spend more on in 2026?
A) Health and wellness B) Home improvement/furniture & furnishings C) Travel D) Investing
Health and wellness is the only category where increased spending outweighs decreased spending, according to CivicScience.
Which generation averaged the highest number of order returns over the last 12 months, according to UPS and the National Retail Federation?
A) Baby boomers B) Gen X C) Millennials D) Gen Z
Gen Z averaged 7.7 returned orders, more than millennials (7.1), Gen X (6.5) or baby boomers (4.8), according to a September UPS/NRF survey
What gummy vitamin brand founded by Kourtney Kardashian Barker is debuting on shelves at Walmart this month?
A) Lemme B) Gimme C) Gumme D) Kourtne
Lemme vitamins and supplements are launching in 2,000 Walmart stores and online, beginning January 1. The line includes Lemme Sleep, a magnesium and melatonin sleep gummy, and the probiotic digestive gummy Lemme Debloat, among other products.
What is the top financial challenge for US consumers, according to a recent PYMNTS Intelligence survey?
A) Economic environment B) Future planning and savings C) Housing costs D) Daily living expenses
Daily living expenses was the most frequently cited financial challenge, with 50% of US consumers citing it in the PYMNTS Intelligence survey.
Which of the following is not one of Whole Foods Market’s top food trend predictions for 2026?
A) Beef tallow B) Kitchen couture C) Edible flowers D) Vinegar
Edible flowers is not one of Whole Foods’ trends for 2026, but beef tallow, kitchen couture, and vinegar made the list.
Last-minute holiday shoppers (those who hadn’t started shopping as of December 5) are more likely to be …
A) Men B) Non-parents C) Households earning under $50,000 annually
Trick question, it’s all three. Last-minute holiday shoppers are more likely to be men, non-parents, and households earning under $50,000 annually compared with those who had started their shopping before December 5, found CivicScience.
What is the most likely place where Gen X goes to discover new products, according to a Salsify survey?
A) Social media B) Ecommerce marketplaces C) Retailer or brand website D) Physical retail stores
Some 61% of Gen X shoppers said they most frequently discover new products in a physical retail store, according to a Salsify survey of consumers in US and Canada.
What percentage of Baby Boomers look to online marketplaces as their top way to discover new products?
A) 30% B) 40% C) 50% D) 60%
Some 60% of Baby Boomers lean on online marketplaces as their top place to discover new products, according to a Salsify survey of consumers in US and Canada.
What percentage of US holiday shoppers plan to give a subscription as a gift this year?
A) 6% B) 14% C) 22% D) 30%
Some 22% of holiday shoppers plan to give a subscription as a gift this year, up 6 percent since 2023, according to a December CivicScience survey. This option was most popular among Gen Z adults.
Nine of the top 10 bestselling products on Amazon are in what category?
A) Books B) Health and beauty C) Electronics D) Perishables
Perishable groceries now account for nine of the top 10 most-ordered items on Amazon, as the ecommerce giant expands same-day delivery to over 2,300 cities in the US, according to Amazon.
What percentage of US-based ecommerce sellers have made significant changes because of tariffs?
A) 44% B) 54% C) 64% D) 74%
54% of US-based SMB ecommerce businesses have had to make significant changes due to tariffs, according to a November Omnisend survey.
Which of the following cities drove the most Labubu purchases on livestream shopping platform WhatNot this year?
A) Dallas B) Miami C) Atlanta D) Los Angeles
Miami holds the nation’s highest per-capita Labubu purchase rate on Whatnot, and the character captured 12% of the city’s overall toy market, the platform reports.
What percentage of consumers have or are “very likely” to shop for holiday gifts at an off-price retailer such as Marshalls, Nordstrom Rack, and Saks OFF 5TH?
A) 38% B) 44% C) 49% D) 61%
38% of holiday shoppers have already visited or are “very likely” to shop at off-price retailers, according to CivicScience.
Gap just launched an apparel collab with which of the following beauty brands?
A) Rare Beauty B) Summer Fridays C) Charlotte Tilbury D) Glossier
The loungewear collection comes in Summer Fridays' signature colors, and “the collaboration celebrates everyday essentials in a way that feels fresh, modern, and authentic,” according to Gap CEO and president Mark Breitbard in a press release.
What percentage of households buying a Christmas tree said they would opt for a fake tree this year?
A) 48% B) 56% C) 83% D) 89%
83% percent of households planning to display a Christmas tree this season said they would choose an artificial one, according to an October study by The American Christmas Tree Association (ACTA).
Which of the following is NOT in Adobe’s forecast of top holiday tech products?
A) Kindle Colorsoft B) iPhone 17 C) Oura Ring D) Apple Watch
Oura Ring is the wearable tech that will fly off the shelves this year, Adobe forecasts in its Holiday Shopping Trends report.
What percentage of millennial parents say their kids have already spoiled a holiday surprise by snooping?
A) 27% B) 37% C) 47% D) 57%
Over half of parents say their kids have already spoiled a gift by snooping, according to a survey from Talker Research on behalf of Lowe’s. To help parents keep presents a surprise, Lowe’s is offering rewards members a free Holiday Under Wraps Box, a “seemingly ordinary box designed to look like an everyday household item.”
Columbia Sportswear’s latest campaign takes aim at:
A) Competitive hikers B) Flat earthers C) Urban explorers D) UFO believers
In a recent New York Times ad, Columbia Sportswear called out Flat Earthers, asking them to “put your map where your mouth is.” The person that can deliver an actual photo of the edge of the earth will get the company’s full inventory of assets, including “the mannequins, coffee machines, snowshoes, toboggans, office plants—even the taxidermy beaver.”
What percentage of holiday shoppers in the US are likely to use social media to find holiday gifts ideas this year?
A) 34% B) 44% C) 54% D) 64%
Over half (54%) of holiday shoppers already have or are likely to use social media for gift ideas this year, according to CivicScience.
True or false? Less than half of US adults are concerned about children being exposed to ads for unhealthy food and drinks.
False. Actually, over half (58%) are concerned about unhealthy food advertising, according to YouGov.
How low did toy prices drop over Thanksgiving weekend?
A) 6% B) 10% C) 25% D) 30%
Toy prices were down 29.6% over Thanksgiving weekend, according to Adobe Analytics.
What percentage of US consumers plan to order Thanksgiving dinner for takeout or delivery, according to a PopMenu survey?
A) 33% B) 43% C) 53% D) 63%
53% of respondents to the PopMenu study said they plan to order takeout or delivery from restaurants this year, up from 37% in 2024.
What percentage of Cyber Week purchases will be made on a mobile device, according to a prediction from Salesforce?
A) 50% B) 60% C) 70% D) 80%
Mobile orders will account for 70% of Cyber Week purchases, according to Salesforce’s Cyber Week 2025 forecast.
What percentage of US car shoppers and recent buyers opted to use AI-powered car search tools on automotive marketplaces?
A) 24% B) 44% C) 64% D) 84%
A September Cars.com survey found 44% of recent car buyers and in-market shoppers opted to use AI-powered car search tools.
True or false? More than half of consumers plan to use credit cards for holiday spending.
False. Some 42% plan to use credit cards, up five percentage points from 2024, according to a TransUnion report.
True or false? Consumers under 30 are more likely to face an online shopping scam than those over 65.
True. 42% of Americans under 30 say they’ve purchased something online that was either counterfeit or never delivered and they weren’t reimbursed, compared to only 26% of those over 65, according to Pew Research Center.
Which of the following brands just announced a same-day delivery partnership through DoorDash?
A) Banana Republic B) Old Navy C) Sephora D) PetSmart
DoorDash, which announced on-demand retail delivery in 2023, just added Old Navy to its roster.
True or false? In-store shopping is the top source for holiday gift inspiration among Gen Z and millennials.
False. In-store shopping is the top source among all consumers, but social media ranks first among Gen Z and millennials, according to Sprout Social data.
Which of the following brands is launching its first fragrance?
A) Whole Foods B) Liquid Death C) Trader Joe’s D) Champion
The sportswear brand just partnered with Revlon on a line of signature scents that felt like “a natural extension of Champion’s evolution,” according to a statement.
Instacart’s new holiday campaign is in the style of …
A) Hanna-Barbera B) Rankin/Bass C) Studio Ghibli D) Wes Anderson
Instacart’s new stop-motion holiday campaign pays homage to Rankin/Bass specials like “Rudolph the Red-Nosed Reindeer” and “Frosty the Snowman,” reports Marketing Dive.
To celebrate its 125th anniversary, JELL-O is releasing “No Thanks” Thanksgiving molds. Which of the following molds is not included in the collection?
A) Brussels sprouts B) Turkey leg C) Cranberry sauce D) Pecan pie
If you want a jiggly turkey leg, you’ll have to make your own mold this year. But if you’re looking for some JELL-O brussels sprouts, pecan pie, or cranberry sauce, you’re in luck.
What’s the primary way that alcohol drinkers discover new wine?
A) In-store B) Restaurants C) Friends and/or family D) The internet
Some 42% of alcohol drinkers over 21 find new wines via their friends or family, found CivicScience data. Nearly as many (41%) discover new wines in store, 28% find new wines in restaurants, and 21% discover new wines on the internet.
Which is the most popular licensed toy brand or franchise that shoppers purchase or collect toys from?
A) LEGO B) Disney/Pixar C) Hot Wheels D) Barbie
Over half (51%) of shoppers buy toys from LEGO, 47% buy Disney/Pixar toys, 43% purchase Hot Wheels, and 32% buy Barbie, found Numerator data.
Amazon’s retail business accounts for what percentage of Amazon’s total revenue?
A) 26.2% B) 40.5% C) 68.0% D) 79.9%
Less than half of Amazon’s total revenue is being driven by its retail business, according to Marketplace Pulse. Instead, Amazon’s service businesses, which include third-party seller fees, advertising, subscriptions, and AWS, are generating the majority of revenue.
Which consumer product category has seen the highest average price increases at major retailers since the beginning of the year?
A) Apparel B) Home C) Health and beauty D) Pets and consumables
Apparel prices increased, on average, 11.5% since January, according to a September DataWeave study of Amazon, Walmart and Target, as reported by CNBC.
What percentage of Gen Alpha 15- to 16-year-olds in the US buy fast food at least once per week?
A) 46% B) 56% C) 66% D) 76%
Some 56% of 15- to 16-year-olds buy fast food at least once a week, according to a July 2025 survey from Attest.
What percentage of holiday shoppers are planning to shift some of their budget to higher-price discretionary items, according to Boston Consulting Group’s Black Friday survey?
A) 34% B) 44% C) 54% D) 64%
Some 44% of consumers in the survey across 10 countries said they would shift some of their budget to “splurge” on higher-priced items.
What percentage of regular AI users in the US say they trust AI for gift-giving advice as much as advice from friends?
A) 32% B) 56% C) 74% D) 88%
Some 74% of US consumers who use AI at least weekly say they trust AI gift recommendations as much as advice from friends, according to a September Zeta Global survey.
Approximately how much will US holiday shoppers spend using buy now, pay later (BNPL) options this upcoming season, according to Adobe Analytics?
A) $10 billion B) $12 billion C) $16 billion D) $20 billion
Adobe forecasted $19.8 - $20.4 billion in BNPL spend for November and December 2025, an increase of 9% - 12% from the 2024 holiday season.
You've read 0 of 2 free articles this month.
One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844
1-800-405-0844sales@emarketer.com