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Which of the following is NOT in the top three categories when consumers are cutting their spending, according to a Dentsu report?
A) Clothing and apparel B) Fast food C) Food delivery D) Beauty and grooming
Fast food is the top category where consumers have reduced their spending (21%), and only 16% have cut back on clothing and apparel, according to the study.
Which retailer, for the first time ever, will host Santa at each of its locations this year?
A) Macy’s B) Nordstrom C) TJMaxx D) Kohl’s
Nordstrom's strategy includes holiday gift shops, breakfasts, and a Santa at every store.
Which of the following words is NOT included in PepsiCo’s new brand identity?
A) Snacks B) Drinks C) Food D) Smiles
PepsiCo just updated its logo for the first time since 2001, and the new look “captures the energy, optimism and ambition of PepsiCo,” the company wrote in a press release.
What channel do consumers use most often to discover holiday gift ideas, according to an AlixPartners study?
A) TikTok B) TV ads C) Word of mouth D) Instagram
Some 40% of respondents have discovered holiday gift ideas through word of mouth, followed by TV advertising (25%) and search ads (24%), according to AlixPartners’ "2025 Consumer Sentiment Index."
What is America’s favorite Halloween candy, according to a UserTesting survey?
A) Reese’s Peanut Butter Cups B) Candy Corn C) Twix D) M&Ms
Reese’s Peanut Butter Cups are the most popular favorite candy (36.5%), followed by Snickers (16%) and Kit Kat (11%), according to the study.
What percentage of consumers are likely to purchase a fragrance as a holiday gift this year?
A) 20% B) 30% C) 40% D) 50%
Half of US consumers are somewhat or very likely to buy fragrance as a gift this year, according to data from CivicScience.
How much does the average Gen Z household spend annually?
A) $16,552 B) $17,301 C) $18,987 D) $19,700
Gen Z households spend $16,552 a year across consumer packaged goods (CPG), general merchandise, and quick-service restaurants, according to Numerator data as reported by Chain Store Age.
Which brand will become the first to launch shoppable ads on Twitch?
A) Lego B) e.l.f Cosmetics C) Poppi D) Nike
Viewers will be able to purchase e.l.f. products directly through Twitch streams without having to leave the platform.
Dollar General accounts for what percentage of under-10-minute visits to grocery stores?
A) 8% B) 18% C) 28% D) 38%
Dollar General accounts for 28% of grocery store visits that are less than 10 minutes, up from 24% in Q2 2019, according to data from Placer.ai as reported by Chain Store Age.
True or false? Consumers who shop only online during Black Friday are less loyal to clothing brands than other Black Friday shoppers?
False. More than half of online Black Friday shoppers have shopped their favorite clothing brand for over six years, more than twice the percentage of other Black Friday shoppers who say the same, said CivicScience data.
What percentage of retailers globally are piloting autonomous AI systems?
A) 27% B) 31% C) 39% D) 43%
Over 4 in 10 (43%) retailers are testing out autonomous AI systems, with another 53% evaluating potential use cases, according to Consumer Goods Technology.
What percentage of US households visit their local bank branch in-person?
A) 26% B) 34% C) 45% D) 53%
53% of households visit their current primary bank or credit union in-person, according to RFI Global’s latest MacroMonitor data.
How much, in billions, did US consumers lose in stolen packages from online purchases last year?
A) $5.7 B) $15.7 C) $25.7 D) $35.7
US consumers lost an estimated $15.7 billion from 241 million stolen packages last year, according to research by Omnisend that combined FBI crime data with a consumer survey.
What percentage of US shoppers using credit would abandon a purchase if they weren’t given a buy-now-pay-later (BPNL) option?
A) 16% B) 24% C) 31% D) 43%
43% of US shoppers using credit would abandon the purchase if they weren’t given a BNPL option, according to a June study by PYMNTS Intelligence.
When is US retail in-store ad spend expected to reach $1 billion?
A) 2025 B) 2027 C) 2029 D) 2035
US retail media in-store ad spend is expected to reach $1 billion in 2029, according to a July EMARKETER forecast.
What percent of US adults ages 20-40 in a serious relationship, engaged, or married within the last two years say ring shopping should begin at least three months before the proposal?
A) 58% B) 68% C) 78% D) 88%
Some 68% say ring shopping should begin at least three months before the proposal, according to a September report from Helzberg.
What percentage of the general US population would be at least somewhat likely to let an AI agent make purchases on their behalf if it could guarantee securing the best available price?
A) 12% B) 22% C) 32% D) 42%
Some 42% of US consumers would trust an AI agent to make purchases for them if it could get the best price, according to an August survey from YouGov.
Which of these retailers has the highest global health & beauty market share this year?
A) Walmart B) Walgreens C) Target D) CVS Pharmacy
CVS Pharmacy leads in global health & beauty market share with an estimated 5.57% in 2025, according to a new report from GlobalData.
Which is the top month for marketers to kick off their holiday shopping campaigns?
A) August B) September C) October D) November
Some 21% of marketers start holiday campaigns in September, higher than any other month, according to a September report from Experian.
What percent of small businesses rate AI's helpfulness as 4 or 5 out of 5, saying it helped save time and reduce costs?
A) 60% B) 70% C) 80% D) 90%
Some 60% of small business respondents in a new Revenued report rated AI's helpfulness as 4 or 5 out of 5.
Target is launching a line of exclusive products this month tied to which of the following series?
A) "Wednesday" B) "Stranger Things" C) "Severance" D) "The Summer I Turned Pretty"
Target has partnered with Netflix on a "Stranger Things" collaboration, which includes Halloween costumes, clothing, and games.
True or false? Gen Z specialty store shoppers are five times more likely to be influenced by health and fitness content than adults over the age of 30.
False. Gen Z consumers who shop at specialty stores are actually 6.7 times more likely to be influenced by health and fitness content than consumers over 30, according to CivicScience data.
Spirit Christmas, a Spirit Halloween spinoff, is NOT opening a location in which of the following towns?
A) Poughkeepsie, NY B) Cherry Hill, NJ C) Weehawken, NJ D) Pittsburgh, PA
While we love Weehawken, it did not make Spirit Christmas’ list of 30 new locations across the Northeast and Great Lakes this year.
Urban Outfitters just launched a collection with which of the following QSR brands?
A) Dunkin’ B) Wendy’s C) Sonic D) In-N-Out Burger
The collection includes apparel with both glazed and frosted donuts, as well as an iced coffee digital camera.
The 2026 American Girl of the Year is a descendant of which of the following original characters?
A) Molly McIntire B) Samantha Parkington C) Kit Kittredge D) Josefina Montoya
Raquel Reyes, a 10-year-old from Kansas City, is Samantha Parkington’s great-great-granddaughter and the 2026 Girl of the Year.
A recent ad for which beverage brand features an anthropomorphic taco?
A) Topo Chico B) Corona C) Jarritos D) Modelo
The 30-second ad, featuring an animated taco and bottle of Mandarin Jarritos, shows just how well they work together, as reported by MediaPost.
What is the most hated food in America?
A) Anchovies B) Sardines C) Liver D) Tofu
Some 20% of US consumers dislike anchovies and another 36% outright hate it, placing it above other controversial foods like sardines, liver, and tofu, according to data from YouGov.
The top 20% of earners (those who make about $264,500/year) account for how much of all spending in the US?
A) 33% B) 43% C) 53% D) 63%
The top 20% of earners account for nearly two-thirds (63%) of all US spending, according to Moody’s Analytics data reported by CNN.
Walmart has set an official Guinness World Record for most drone deliveries in an hour by delivering signed copies of which artists’ latest album?
A) Sabrina Carpenter B) Cardi B C) Justin Bieber D) Sarah McLachlan
Walmart partnered with Cardi B and Wing to deliver 176 signed copies of Cardi B’s new album, “Am I the Drama.”
For shoppers "more excited than usual" about Halloween, where are they more likely to shop for candy this year?
A) Big box stores B) Grocery stores C) Online-only stores D) Wholesale stores
Over a third (37%) of shoppers who are more excited for Halloween this year say they’re most likely to shop for Halloween candy at grocery stores, compared with just 31% of the general population, according to CivicScience.
All mall traffic fell over Labor Day weekend YoY, according to Placer.ai's Mall Index. But which type of mall saw the largest decline?
A) Outlet malls B) Indoor shopping malls C) Open-air shopping centers
Outlet malls saw a nearly 4-point drop (3.9%) year over year, per Placer.ai.
What percentage of Gen Alpha would go to the mall if they had brands or items they've seen on TikTok from other countries?
A) 21% B) 31% C) 41% D) 51%
Over half of Gen Alpha said that international products seen on TikTok would encourage them to visit a shopping mall, according to a May 2025 survey from Acceleration.
What’s the main reason US consumers use retail apps when shopping?
A) Convenience B) Loyalty rewards or points C) Access to exclusive deals or discounts D) To avoid in-store shopping
Some 43% of consumers use retail apps because they like the convenience of shopping anytime, anywhere, the top use case, according to CivicScience.
What percentage of consumers say "following a regular self-care routine is more important to me now than five years ago?"
A) 10% B) 30% C) 50% D) 70%
Half of consumers now say that a regular self-care routine is more important to them now than it was five years ago, according to NielsenIQ's "State of Beauty 2025" report.
True or false? More consumers expect fewer brand-offered discounts during this holiday season compared to last year.
True. This year, 40% of consumers expect fewer holiday season discounts, according to a report from Gartner. Last year, only 32% of consumers expected fewer discounts.
Which of the following retailers is expanding its party supplies selection? A) Target B) Walgreens C) Walmart D) CVS
Walmart locations will now have a dedicated party space and carry nearly five times more party products, according to a press release.
What is the name of Ralph Lauren’s new AI shopping assistant?
A) RalphRecs B) Dear Lauren C) Polo Pal D) Ask Ralph
Ask Ralph offers consumers styling advice by “serving up multiple, shoppable visual laydowns of complete outfits,” according to a press release.
Which of the following brands said it has “become too predictable” in a recent earnings call?
A) American Eagle B) Lululemon C) Celcius D) Duolingo
"We have become too predictable within our casual offerings and missed opportunities to create new trends,” said Lululemon CEO Calvin McDonald in a recent earnings call.
Which is the top category that people expect to spend less than usual on during the next three months?
A) Baby supplies B) Gasoline C) Meat and dairy D) Nonalcoholic beverages
Some 19% of consumers plan to spend less than usual on nonalcoholic beverages over the next three months, according to an August survey from McKinsey, more than baby supplies (16%), gasoline (13%), and meat and dairy (13%).
True or false? A majority of consumers plan to use AI for holiday shopping this year.
True. Over half (54%) of holiday shoppers plan to use AI for comparing prices, searching for gifts, summarizing reviews, and receiving personalized recommendations, according to August data from Klaviyo.
What is the top selling print book year-to-date?
A) “Oh, the Places You'll Go!” B) “Sunrise on the Reaping” C) “Onyx Storm (Wing and Claw Collection)” D) “The Let Them Theory”
“The Let Them Theory” by Mel Robbins is the best-selling print book so far this year, according to August data from Circana.
Over three-quarters of consumers are influenced by brand content on social media. But what percentage of consumers actually complete their purchases directly via social platforms?
A) 5% B) 10% C) 15% D) 20%
Only 15% of consumers complete purchases directly on social platforms, according to data from Clutch as reported by Chain Store Age.
True or false? The percentage of US adults who have heard at least a little about Labubus has doubled from June to August.
False, but it’s a close call. In June, a quarter of US adults had heard about Labubus either a little or a lot, according to YouGov. In August, that percentage jumped to 47%, nearly doubling from June.
What percentage of consumers have tried a “dirty soda” (a soft drink mixed with flavored syrups, cream, or fruit juice)?
A) 13% B) 23% C) 33% D) 43%
Less than a quarter of US consumers have tried a dirty soda, and only 12% have liked it, according to August data from CivicScience.
McDonald's is the top quick service restaurant (QSR) brand when it comes to overall technology experience, according to a June survey from Canopy. Which QSR came in second?
A) Chick-fil-A B) Taco Bell C) Chipotle D) KFC
Canopy's survey found that 18% of consumers found Chick-fil-A to give the best overall technology experience, where 34% said McDonald's.
True or false? Less than 30% of US consumers have not ever purchased a refurbished technology product and have no interest in it.
False. A full third of consumers haven't purchased refurbished tech and have no interest in doing so, per an August survey from CivicScience.
Which is the top casual dining choice for Gen Zers, according to YouGov?
A) Texas Roadhouse B) Wingstop C) Olive Garden D) Chili's
More Gen Zers prefer eating at Wingstop for a casual dining experience more than anywhere else, according to an August YouGov report. Texas Roadhouse is the generation's second choice, followed by IHOP.
True or false? Over half of US consumers use quick service restaurant (QSR) self-service kiosks at least occasionally.
True. Over 60% of customers use QSR self-service kiosks at least occasionally, according to a June survey from Canopy.
Which is the biggest worry for US consumers about AI in online shopping?
A) AI misinterpreting preferences B) Irrelevant suggestions C) Privacy and data security D) AI overuse
Some 43% of US consumers have privacy or data security concerns about the use of AI in online shopping, according to a July survey from Omnisend.
Which girl group stars in Gap’s fall campaign?
A) Fifth Harmony B) BLACKPINK C) Citizen Queen D) KATSEYE
Featuring a dance routine from girl group KATSEYE, Gap’s “Better in Denim” campaign is set to 2000s hit “Milkshake” by Kelis and spotlights low-rise denim.
What is the name of Ace Hardware’s new retail media network?
A) Bolt Media B) RedVest Media C) HammerTime Media D) Toolbox Network
Ace Hardware has partnered with Epsilon Retail Media to launch “RedVest Media, The Helpful Network,” according to a press release.
Which retailer just launched a third-party marketplace, which has more than doubled its online merchandise?
A) Marshalls B) Target C) Sephora D) Best Buy
Best Buy’s digital marketplace will include expanded tech offerings, as well as new categories like licensed sports merchandise and musical instruments, according to a press release.
Which retailer now allows you to check out with Venmo?
A) Sephora B) Ulta Beauty C) TJ Maxx D) Target
Sephora customers can now select Venmo as their payment method on the retailer's website or app.
Which retailer partnered with NLX and Amazon Web Services to launch AI-powered customer service?
A) Nordstrom B) Macy’s C) Saks Fifth Ave D) Bloomingdales
The AI-powered customer service combines voice, text, and visual interactions, and customers “may be able to engage with AI in a way that's most similar to a human agent,” according to a press release.
American Girl’s latest doll from its “Collector Dolls” series sold out in one week. Which popular Netflix show character was the doll modeled after?
A) Eleven (“Stranger Things”) B) Wednesday Addams (“Wednesday”) C) Emily Cooper (“Emily in Paris”) D) Anne Shirley-Cuthbert (“Anne with an E”)
American Girl made only 6,000 Wednesday dolls, which sold out in a week, according to MediaPost.
What percentage of Hispanic consumers have made a TikTok Shop purchase in the last month?
A) 3% B) 13% C) 23% D) 33%
Nearly a quarter (23%) of US Hispanic consumers have made a purchase from TikTok Shop in the past month, and 73% have made two or more purchases within the year, according to recent data from Numerator.
Which classic food court restaurant is celebrating its 40th anniversary this August with ‘80s themed merch and prices?
A) Auntie Anne’s B) Orange Julius C) Cinnabon D) Sbarro
Cinnabon fans can snag themselves an ‘80s styled Bon Backpack that comes with a custom insulated pocket to keep their Cinnabon treats warm. In addition, on August 22, Cinnabon rewards members can get a classic cinnamon roll for $1.25, its original price in 1985.
How much more are US adults spending, per person, per month, due to tariffs on Chinese goods?
A) $11 B) $25 C) $36 D) $47
US adults are spending an extra $47 per person following tariffs on Chinese goods, totaling $12.2 billion each month, according to data from Omnisend, as reported by Chain Store Age.
Besides nostalgia, what’s the top reason adults buy collectible toys for themselves?
A) They collect them as a hobby B) A way to express their personality or aesthetic C) As a financial investment in a limited-edition item D) For emotional comfort and/or stress relief
A fifth of US adults collect toys as a hobby, the top reason for collection behind nostalgia, cited as a reason by 21% of adults, according to CivicScience data.
True or false? Gen Z is the biggest purchasing generation of ready-to-drink alcoholic beverages in the US, according to Attest.
False. Attest found that ready-to-drink purchases are highest among millennials, consumers aged 31-49 (32%), followed by 21-30-year-olds (29%) and 50-67-year-olds (23%).
Which of these back-to-school essentials do the most US K-12 shoppers intend to purchase this year, according to Civic Science?
A) Writing/art supplies B) Notebooks/books C) Backpack D) Clothes/footwear/apparel
71% of US K-12 shoppers intend to purchase new clothes/footwear/apparel this year.
Which of these factors do consumers name as the top barrier to their in-store experience?
A) Distance to locations B) High prices C) Out-of-stock items D) Unsatisfactory customer service
73% of shoppers identify out-of-stocks as a leading barrier to the in-store experience, according to a new consumer study conducted by SPAR Group, Inc.
Which of these restaurants did not make the top 10 in QSR magazine's 2025 ranking of limited-service restaurant companies by US system-wide sales?
A) Chipotle B) KFC C) Chick-fil-A D) Domino's
KFC landed on number 18 in the rankings with $4.9 billion in 2024 US system-wide sales. McDonald's took the top spot with $53.5 billion.
Which outdoor company just launched its first rebrand in a decade with spots that showcase people in nature being attacked by vultures, bears, and the Grim Reaper?
A) REI B) North Face C) Columbia D) L. L. Bean
Columbia's rebrand is a partnership with agency adam&eveDDB that seeks to redefine its business to younger generations and stand out in a crowded field of outdoor apparel companies.
Which brand is opening its flagship retail store in Dubai?
A) Charlotte Tilbury B) Martha Stewart C) Kylie Cosmetics D) Gymshark
The home and kitchen brand is opening its first standalone location in Dubai’s City Centre, according to parent company Marquee Brands.
What was the top streaming media device brand of 2025, according to PC Mag's recent Readers’ Choice survey?
A) Apple B) Roku C) Amazon D) Samsung
Apple won the top spot from PC Mag readers with a 9.2 score in overall satisfaction, followed by Roku (9.1) and Amazon (8.7).
Which of the following athletic apparel brands just opened its first store in Italy?
A) Fabletics B) Lululemon C) Vuori D) Alo Yoga
Lululemon has expanded its brick-and-mortar presence to Italy, opening a store in Milan’s shopping district earlier this month.
Abercrombie Kids is expanding into which of the following retailers ahead of back-to-school season?
A) TJ Maxx B) Marshalls C) Kohl’s D) Macy’s
Macy’s, which now carries Abercrombie Kids, is also promoting its back-to-school merchandise from brands including Nike, Jordan, and The North Face.
What is the most overlooked generation by brands, according to spending data from NIQ and World Data Lab?
A) Gen Z B) Millennials C) Gen X D) Baby Boomers
Gen X women control 50% of global consumer spend, influencing 70–80% of household purchasing decisions, according to the study.
Which brands’ consumer base is most likely to express support for DEI initiatives?
A) Toyota cars B) Lowe’s C) Barnes & Noble D) L’Oréal
Over half (52%) of Barnes & Noble consumers support DEI, the brand with the most DEI supporters followed by Toyota cars (51%), Lowe’s (48%), and L’Oréal (46%), according to CivicScience data.
Which flavor did not make Instacart’s list of the top 10 ice cream flavors in the US?
A) Butter pecan B) Neapolitan C) Pistachio D) Peanut butter chocolate
Pistachio did not crack the top 10 list, which was calculated based on all the ice cream purchased by flavor during the summer months of 2024, as reported by Food & WIne.
Which is the top current use case for AI shopping assistants among US adults?
A) Finding specific products online B) Finding the best prices or deals C) Getting product recommendations D) Answering questions about products
Some 44% of US adults have used AI to answer questions about products, the most popular use case currently, according to YouGov. However, 67% of adults are interested in using AI to find the best deals or prices, but have not yet.
First eggs, now meat. Beef prices have increased how much since January?
A) 5% B) 7% C) 9% D) 11%
Prices of beef have risen almost 9% since January, selling for $9.26 a pound, according to the Department of Agriculture, as reported by CNN.
Which generation is most likely to say that private label brands offer a better value than national brands?
A) Gen Z B) Millennials C) Gen X D) Baby boomers
Some 59% of baby boomers say private label brands offer better value than national brands, compared with 46% of Gen Zers, 50% of millennials, and 55% of Gen Xers, according to Numerator.
True or false? US luxury consumers felt more optimistic about the economy in April than they did in January.
False. Only 28% of US luxury consumers felt optimistic about the economy in April 2025, down from 41% in January 2025 and 45% in April 2024, according to data from Saks.
True or false? Target’s foot traffic slowed its months-long decline in June.
False. Foot traffic fell by 3.9% YoY, per Placer.ai, even more than it fell in May, April, and February.
Chick-fil-A has released a short film titled what?
A) Moo Moo Mayhem B) Udder Chaos C) Spotted Surprise D) Dairy Disaster
The film is called Udder Chaos. Here’s hoping Chick-fil-A chooses one of our suggestions as a sequel.
KFC’s newest iteration of Colonel Sanders is an image of the icon where he is…
A) Scowling B) Eating vegan wings C) Bald D) Flying away
“THE COLONEL AIN’T SMILING,” copy for the scowling mascot reads.
On what social media platform do US adults say they shop the most?
A) Facebook B) Instagram C) TikTok D) Pinterest
Facebook—specifically Facebook Marketplace—is where US adults shop the most, according to PartnerCentric.
Which of the following brands did not make the list of top 25 candies at the start of 2025, according to data from Attain?
A) Haribo B) Laffy Taffy C) Airheads D) Hershey
Airheads, which was the 20th most popular candy in 2024, did not make this year’s Attain list.
True or false? Consumers plan to purchase more gift cards this year than they did in 2025.
True. The sale of US gift cards is projected to increase 10% this year, per February data from Blackhawk Network.
Which of the following cities did not make PetSmart’s list of top 25 cat-loving cities?
A) Sioux City, IA B) Lexington, KY C) Portland, ME D) New York, NY
Lexington, KY residents have spent the most on cat adoptions and cat-related products, per PetSmart’s index.
Which of the following retailers is partnering with Lyft to bring consumers to their stores?
A) Target B) Michael’s C) Ulta Beauty D) Sephora
Lyft Media is partnering with Sephora to offer $20 off rides to Sephora locations across the US from July 7-10, and select vehicles will be wrapped in Sephora branding, according to a press release.
True or false? 70% of US consumers say creator brands live up to the hype.
True. 70% of consumers are satisfied with creator-led brands, and 40% plan to keep buying from them, according to an Adobe study.
True or false? Drinking alcoholic beverages to celebrate The Fourth of July has been on the decline since 2023.
True. 28% of Americans plan to drink this year, down from 37% in 2023, according to CivicScience.
What percentage of consumers would up their technology use at quick-service restaurants (QSRs) for rewards or loyalty perks?
A) 10% B) 20% C) 30% D) 40%
Four in ten consumers would use more technology at QSRs if they got rewards or loyalty perks, according to a recent survey by HungerRush conducted by Dynata, as reported by QSR Web.
True or false? The percentage of cat owners hosting holiday/birthday parties has increased by over 200% since 2018.
True. In 2024, 21% of cat owners hosted holiday/birthday parties for their cats, up 250% from 2018, according to the American Pet Products Association (APPA).
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