On Running is firing on all cylinders: The performance footwear company grew D2C and wholesale revenues—as well as market share—in Q2.
Ant Group’s cross-border payments arm will help wallets from across Asia-Pacific operate in mainland China during the 2022 Asian Games.
Bank of America leads US banks in Instagram followers: Social media’s influence on Gen Z’s financial behavior underscores its importance in marketing campaigns.
Fed program will monitor banks’ ‘novel activities’ in crypto and other innovative tech: If you’re handling digital assets, running a blockchain, or offering banking as a service, your activities will likely fall under this program’s oversight.
eBay recently posted ad revenues of $367 million in Q2 2023—a growth of 35% YoY—in its latest earnings. But much of that can be tied to innovation in its ad types, improved measurement capabilities, and expanded third-party ads. eBay’s market also gives it a retail media opportunity outside of consumer packaged goods (CPG). Let’s break down what eBay is doing right.
A lack of standardization across platforms was cited as US marketers’ No. 1 challenge with retail media networks (RMNs) as of last summer, according to the Association of National Advertisers.
By 2027, there will be a combined 135.5 million Gen Z and millennial social network users in the US, over half of total US social network users, according to our forecast.
Direct mail and email have more in common than you may think. Like its digital counterpart, direct mail can drive growth and be a cost-effective part of a multichannel marketing mix thanks to data-powered modernization, including audience curation, automation, and measurement.
Apple uses safety and security to win over consumers. Birkenstock focuses on education, showcased through a three-part docuseries. And Taco Bell, with the help of Pete Davidson, apologized for “over-innovating” its breakfast menu.
On today's episode, we discuss how Spotify added a record number of users, the impact of its price increase, and the latest on its podcast business. "In Other News," we talk about how good people are at recalling audio ads and some adjustments to Netflix's ad tier. Tune in to the discussion with our analyst Daniel Konstantinovic.
The Hollywood strike is a chance to explore cheaper ad formats: With new content spending plummeting, streamers are sweetening the deal to keep advertisers on board.
Study reveals Midjourney’s AI can be manipulated to produce racist and conspiratorial images. As 2024 elections approach, AI misuse raises serious concerns.
On today's episode, we discuss how to do ads in stores the right way, whether Google will eat the internet, whether the rebrand from HBO Max to Max worked, if the US ad market is starting to see green shoots, how successful the "Barbie" movie has been, and more. Tune in to the discussion with our analysts Ross Benes, Evelyn Mitchell-Wolf, and Max Willens.
Although OOH is still primarily a traditional medium, outdoor advertising’s future is digital. US DOOH ad spend will grow by double digits annually through the end of our forecast period in 2027. In the near term, DOOH is overcoming its pandemic slump.
Lyft diversifies revenue with in-app ads: User data to optimize targeting while mitigating privacy concerns.
Physical retail must adapt to intensifying competition from ecommerce. Every physical retail incumbent feeling heat from Amazon recognizes the need to better compete with digital’s informational and convenience advantages. But they must do so without losing the experiential edge offered by brick-and-mortar.
For Wix, consolidating its marketing stack not only improves internal alignment but also results in an improved customer experience. The website-building company operates with teams worldwide, and is currently scaling down from about seven different marketing automation platforms.
VC and private equity can’t invest in Chinese tech with military inclinations. China is considering countermeasures, which could disrupt tech supply chains.
Macy’s looks to private labels to boost its bottom line: As consumers pull back on discretionary spending, retailers are turning to private labels to differentiate their merchandise and improve margins.
Key stat: Generative AI adoption will climb to 77.8 million users in the two years following the November 2022 release of ChatGPT, more than doubling the adoption rate of both tablets and smartphones, according to our forecast.