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Reddit will let users hide ads, but could sacrifice ad slots

The news: Reddit is rolling out a feature allowing users to hide ads from individual advertisers, per a company post.

  • Users can select “hide” on home and subreddit feeds, and future ads from the same advertisers will be muted for “at least a year,” according to Reddit. After this period, users can opt to re-hide the ads.
  • Reddit will limit how many advertisers a user can block, with some users reporting receiving notifications after reaching a daily block limit.

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