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AI-driven 'transmedia' production studio aims to reshape Hollywood storytelling

The news: Anthony and Joe Russo are launching a high-tech production studio focused on AI-assisted filmmaking, per The Wall Street Journal; their goal is to ensure AI serves as a tool for artists rather than a replacement.

  • The initiative is backed by a $400 million investment from South Korean gaming firm Nexon and will emphasize “transmedia” storytelling, allowing digital assets to be shared across films, games, and other media.
  • Despite their push into AI, their latest Netflix film, “The Electric State,” was largely made using traditional methods apart from AI voice modulation.

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