This week, in-person events bring consumers closer to brands, agencies face creative challenges, and TikTok’s troubles highlight Pinterest’s potential.
Meta’s new Stories payout model drops view minimums, aiming to reengage influencers and win back young users.
Fast, AI-driven support appeals to many, but empathy and access to live agents are vital to maintaining customer relationships.
US retail media ad spending will increase 88.5% from 2024 to 2028, reaching $97.9 billion, according to a November 2024 EMARKETER forecast.
Consumers are confused about tariffs, and brands need to find a way to reach them with the right messaging about the potential for volatile pricing.
Influencer marketing spend will grow15% YoY, outpacing digital and social ad spending, and will reach $10.52 billion in 2025, EMARKETER forecasts. Despite its growth, influencer marketing has maintained a core communication issue—no one knows what to call the people who are doing the work.
Retail media resilience: Brands continue investing in this ad channel, but rising expectations put pressure on their retail partners.
Banyan’s tech could help encourage Bilt cardholders to use their cards for more than rent—if the price is right.
Issuers are relying more than ever on this segment to bolster payment volume and revenues.
Dollar General’s core customer is under considerable financial strain: Many shoppers can only afford basic essentials as inflation and economic uncertainty take their toll.
Learn what’s behind the distrust and how banks can overcome it.
Banks must help customers navigate growing economic uncertainty.
Threads tests feature allowing users to select interests: The move could help the platform address its retention problem and draw creators.
Target isn’t sitting still amid challenges: It’s bringing back Target Circle Week to boost sales and memberships now while planning 300 store openings over the next decade.
Estée Lauder partners with India’s government to boost local beauty brands: The company is the latest to invest in the country as interest in premium beauty soars.
Starbucks to add seating, power outlets to its cafes: Making those locations more welcoming is a vital piece of CEO Brian Niccol’s turnaround strategy.