US advertising and PR sector witnessed job growth in July: Amid the broader economic slowdown, how long can the rally last?
US retail ecommerce sales will reach $1.720 trillion by 2027, hitting a milestone of more than 20% of overall retail sales, according to our forecast.
YouTube has expanded its affiliate shopping capabilities and eligibility for the YouTube Partner Program in order to maintain the strength of its creator relationships. But livestream commerce may factor more into YouTube’s future.
Instagram’s Threads updates after dwindling usage, X delays payouts amid other debts, and TikTok modifies its EU algorithm due to the Digital Services Act.
On today's episode, we discuss whether Meta has officially bounced back, what to make of Threads at this point, and what Meta's metaverse plans will look like in 2024. "In Other News," we talk about the impact of TikTok's new text-only posts and what happened to social media app Lemon8. Tune in to the discussion with our analyst Debra Aho Williamson.
“Google is facing increasing competition on every front, and a good quarter of growth is helpful to bolster its position,” our analyst Evelyn Mitchell-Wolf said on a recent “Behind the Numbers” podcast episode. She explains what’s impacting Google’s recent growth, the challenges it’s up against, and how the company is bracing for competition.
What’s driving bank switching: A survey found that dissatisfaction with digital experiences and being treated like a number, not a person, is the surest way to send customers to a competitor. And those chatbots aren’t helping.
Retail media has been buoyed by consumer packaged goods companies and grocery brands looking to get their products in front of shoppers closer to the point of purchase. But now, other categories are looking to join the party: nonendemic advertisers.
On a July 28 earnings call, Procter & Gamble CFO Andre Schulten emphasized retail media’s position as one of many marketing strategies.
More US consumers are engaging in money-saving activities (like using coupons or shopping for deals) in 2023 than they did in 2019. The number of US consumers doing more comparison shopping online in particular has risen by 17 percentage points from 2019 to 2023.
National CineMedia (NCM) announced Monday that it will sell movie screen inventory programmatically starting in Q4 of this year. Most US programmatic display ad spend growth comes from video, which will grow 30.2% between 2023 and 2025 for a total of $96.98 billion, per our forecast. NCM wants in on that growth.
Digitally native brands look for a new D2C playbook: Brands are embracing wholesale, physical retail, acquisitions, and even selling on Amazon to regain momentum and achieve profitability.
Most viewers can tolerate ads, actually: Only 16%–17% of viewers can't tolerate them, per Hub Entertainment research, suggesting room for further AVOD growth.
“Barbie” is the top-searched term on Amazon. Shopify has seen a 56% increase in doll sales. And despite a fall in Q2 Barbie doll sales, Mattel believes there will be significant growth for the property in the coming months and years. All of this has Greta Gerwig’s movie to thank.
Threads struggles to engage Gen Z: Meta faces challenge against the dominant TikTok.
On today's episode, we discuss how a new era of social media is rising, whether folks want to pay for things with their hand, when the best time to email your co-worker is, how Walmart+ is getting on, what AI in the home might look like, the most popular cars in the US, and more. Tune in to the discussion with our analysts Ross Benes and Blake Droesch and forecasting director Oscar Orozco.
Generative AI hype has faded, but adoption is still increasing, uses are advancing, and it’s influencing marketers’ workflows and consumers’ behaviors. Here are five charts breaking down the current state of generative AI.
TikTok’s rapid ascent in social commerce is drawing comparisons to Amazon’s flywheel strategy. The platform is taking multiple steps to achieve its goal of quadrupling its global ecommerce business to a potential $20 billion in annual merchandise sales through TikTok Shop. Here’s what’s working, what isn’t, and what has yet to be seen.
From 2014 to 2021, spending on non-video programmatic digital display ads in the US had compound annual growth of 27.3%. In 2022, that screeched to a halt, and spending actually declined 2.7%. In 2023, it will effectively be flat at $58.49 billion.
In 2025, more than half of US Gen Zers (52.9%) and millennials (52.0%) will be monthly generative AI users, according to our forecast.