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Zelle’s fraud problem continues with CFPB lawsuit

The news: The Consumer Financial Protection Bureau (CFPB) sued Early Warning Services (EWS) and three of its owner banks, claiming they failed to protect consumers from fraud on Zelle, per a press release.

  • The CFPB claims that Bank of America, JPMorgan Chase, and Wells Fargo customers have collectively lost more than $870 million over Zelle’s seven-year existence due to the banks’ inaction.
  • The agency also argued that Zelle’s limited identity verification made it easy for bad actors to create accounts; that banks didn’t share information with each other about fraudulent transactions; that they failed to investigate fraud; and that they didn’t properly reimburse consumers for fraud and errors.

The bigger picture: This is not the first time Zelle has been under fire for its fraud prevention practices.

  • The Securities and Exchange Commission (SEC) looked into JPMorgan’s Zelle complaint process in February and Wells Fargo’s in May.
  • And in 2023, Democratic senators asked regulators to strengthen consumer protections against Zelle.

Despite these concerns, the peer-to-peer (P2P) platform’s fraud and scam accusations may overstate the issue. Zelle reports that fraud makes up only about 0.1% of all transactions made on the platform.

Our take: The CFPB has been pushing forward its agenda ahead of President-elect Donald Trump’s inauguration, unlike other financial regulators that paused rulemaking during the transition. It is unlikely the CFPB under Trump will pursue this lawsuit, focusing on a new agenda instead.

But regardless of what happens with this lawsuit, Zelle’s continual fraud concerns may lead to longer-term reputational issues—pushing users to competitors like Cash App or Venmo. We expect the number of Zelle users to total 96.6 million in 2025, per our forecasts.

This article is part of EMARKETER’s client-only subscription Briefings—daily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong, and start 2025 off on the right foot, articles like this one—delivering the latest news and insights—are completely free through January 31, 2025. If you want to learn how to get insights like these delivered to your inbox every day, and get access to our data-driven forecasts, reports, and industry benchmarks, schedule a demo with our sales team.

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