Retail & Ecommerce


Premium Pet Food Drives Sales

US spending on pet care continues to rise. Why? Pet food trends follow human fancies, which means a growing focus on wellness that has extended to furry members of the family.

Shared Beliefs Spur Buying Behavior

If you think consumers want brands to be neutral on social issues, you would be wrong. Belief-driven buyers—consumers who choose, switch, avoid or boycott a brand based on its stand on societal issues—are the majority in 2018.

Subscription Boxes Have Little Effect on Shopper Behavior

Subscription boxes are still a popular ecommerce segment despite shoppers not fully embracing them. For consumers, they fill needs from convenience to variety. Attrition is high, though. Once the novelty wears off, some start to question a subscription box's value and lack of flexibility.

Where Direct-to-Consumer Brands Are Winning Consumer Confidence

Direct-to-consumer (D2C) brands—encompassing everything from startups like Billie offering women's razor subscriptions to Casper, the once online-only mattress company that has products now being sold at Target—have been growing in popularity for a variety of reasons.

Holiday Shopping Could Be More Social This Year

Based on consumer surveys, the holiday season is shaping up to be more mobile-driven and social media-influenced than in years past. According to PwC, the 2018 holiday shopping period is on track to be one of the strongest since 2005.

POS Systems Are Getting Upgrades

Modern point-of-sale systems do more than function as glorified cash registers. They process customer transactions, but also integrate with inventory, promotions and other aspects of the shopping journey that are increasingly vital to customer experience.

Why Ride-Sharing App Via Will Spend More on Snapchat Advertising

Arielle Vogelstein, growth principal at Via, talks about Snapchat's advertising potential.

The Frictionless Experience of Shopping at Amazon Go

Amazon recently unveiled its first Amazon Go convenience store outside of its home market of Seattle, putting down brick and mortar roots in Chicago. eMarketer's principal retail analyst, Andrew Lipsman, took a spin through the aisles of the new store and reports back on the experience in the latest episode of "Behind the Numbers."

Consumers to Brands: 'You Disappoint Me'

Do brands live up to their promises to consumers? Much of the time, the answer is no, and a recent study suggests that the ramifications of that can be very bad news for brands that fall short of expectations.

Mcommerce Is the Path to Profits with Holiday Sales Expected to Surge 32%

For the 2018 holiday season, eMarketer expects total US retail sales to grow 4.1% to $986.8 billion, with ecommerce jumping 16.2% to $123.4 billion.

'Tis the Season for Quality Groceries

More than half of respondents (54%) plan to shop for premium groceries this holiday season, according to a recent survey from Accenture.

How Lowe’s Approaches Audience Verification

Ryan Fagan, director of sales and operations planning at Lowe’s, spoke about how the home-improvement brand overhauled the way it verifies which customers are eligible for discounts.

Holiday Shoppers—Especially Young Adults—Still Want Amazing In-Store Experiences

Jaime Bettencourt, senior vice president of premier sales and account management at Mood Media, explains why retailers shouldn't neglect the brick-and-mortar experience.

Why Data Matters This Holiday Season

Focusing on the holiday season is important, but incorporating the data you've collected year-round will likely make it more actionable. George Gallate, principal at MKTG2.U, spoke with eMarketer's Danielle Drolet about how retailers can leverage the data they've collected throughout the year for an effective holiday customer experience.

Here Are Three Ways Retailers Are Ditching Worn-Out Business Models

Omnichannel retailing means meeting shoppers' expectations in their channel of choice, digital or physical. That is forcing many retailers to break out of their routines and experiment with new models. And it’s not just brick-and-mortar sellers that are being pressed to change.

Americans are spending less time with most major media, with one major exception: smartphones. eMarketer has curated this Roundup of articles, insights and interviews to break down the key trends in mobile marketing today.

You've Got (Too Much) Mail

More than half of digital buyers surveyed by Yes Lifecycle said they get way too many emails from retailers, causing them to simply ignore them.

Retail Marketers Discuss Data a Lot

Marketing as a practice can span big-picture customer experience efforts, as well as email list minutiae, but certain topics get more thought than others. What is currently top of mind among retail marketing executives? Privacy and security, according to a June 2018 Nanigans survey of US CMOs.

Gift Cards Remain Popular for Giving and Receiving

Impersonal or practical, gift cards are integral to the holiday season. Purchases of gift cards also keep rising every year. In 2017, US internet users purchased an average of 6.5 gift cards and 6.1 digital cards, up from 5.9 and 4.0 in 2016, according to First Data.