Retail & Ecommerce

Grocery Executives Feel a Mix of Pride and Fear About Technology

Grocery executives are proud of the technological progress their industry has made in recent years, but at the same time, they remain fearful of being left behind.

Don't Count Out Older Grocery Shoppers

Older consumers often get short shrift in studies about online shopping behavior because they aren't digital natives like coveted Gen Z and millennials. But it makes sense that older consumers who may not drive or who may have trouble carrying groceries would take advantage of online grocery delivery if they could.

Starbucks Is Involved with a Cryptocurrency Platform. You'll Still Pay for Coffee in Dollars.

The news that Starbucks was among the companies working on a platform called Bakkt that will allow consumers to "buy, sell, store and spend digital assets on a seamless global network" was widely interpreted as a sign that the coffee giant was set to accept cryptocurrency payments. Not exactly.

What Did We Learn from Amazon Prime Day 2018?

Amazon Prime Day was just last month, but by hype-cycle standards July might as well be last year. Reports keep coming in, though, and are adding more color to the original narrative. The online giant said more than 100 million products were purchased during the event this year. And it looks like mobile is playing a larger part.

Parents Spend More on Back-to-School Supplies When Shopping with Their Kids

A recent survey by Citi Retail Services (CRS) found parents will spend an average of $322 per child while back-to-school shopping this year. But that total climbs if their kid tags along.

Walmart Shifts Focus from Employee Delivery to Driverless Cars

The big-box retailer is testing online grocery delivery using Waymo (formerly the Google self-driving car project). While the order is being prepared by Walmart, a car will pick up and drive the consumer to the store to retrieve the purchase. But is there consumer demand for this service?

For Certain Types of Purchases, Influencers Have More Sway

A new study finds that social media users who have been swayed to make a purchase based on a stranger's recommendation were most likely to buy products like clothing, electronics or beauty items.

Discounts and Free Products? Sign Me Up

In yet another sign that consumers are quick to sign up for a loyalty program to get a good deal, a recent study from CrowdTwist found that many are indeed drawn to discounts and free products, more so than other types of rewards.

What Makes a Successful Loyalty Program?

Loyalty programs have a serious retention problem. Consumers are quick to sign up, but quick to forget about a loyalty program once they get their initial discount.

Dollar Store Shoppers Are Digitally Savvy

Dollar stores have been said to be Amazon-proof because of their solid brick-and-mortar model. But this overwhelmingly analog segment isn't immune to digital shopping behavior. According to June 2018 data from Inmar, dollar store customers like digital coupons even more than the average US consumer.

Many Shoppers Still Prefer Human Touch at Checkout

According to a July 2018 CivicScience survey, nearly 60% of US consumers would rather have their items rung up by a cashier than use a self-service register.

Social Media Effectiveness Roundup 2018

The amount of time individuals spend with social networks continues to increase, especially with the proliferation of newer platforms like Instagram and Snapchat. US adults averaged approximately 51 minutes of daily time with social networks in 2017. eMarketer has curated this Roundup of articles, insights and interviews to help you reach social media users effectively.

Amazon’s advantage when entering new markets is its ability to offer a wide variety of items that can be shipped quickly. By fortifying its place in Europe, Amazon aims to take advantage of rising consumer spending.

US Digital Buyers Stick Close to Home

Digital commerce allows shoppers to buy from anywhere in the world without leaving their house. But compared with other countries, relatively few in the US engage in cross-border ecommerce.

How Legacy Systems Stifle Marketing Analytics

Old tech and organizational structures make life difficult for marketers who want to utilize user data in novel ways.

Parents Are More Likely to Seek Out a Deal

With more than half of US households with children feeling financially strained, many parents look for what’s on sale or use coupons to save money.

eMarketer analyst Nicole Perrin breaks down the current state of customer-centricity and common pitfalls for marketers to avoid, and offers tips on how to provide more holistic omnichannel experiences.

In 2015, Amazon made retail industry headlines when Cowen and Company forecast that the company would dethrone Macy's, the No. 1 clothing retailer, by 2017. Fast forward a few years, and by many measures that did come to pass. According to Morgan Stanley, Amazon had a 7.9% share of US apparel sales in 2017, compared with 4.1% for Macy's. But the top spot belonged to Walmart, with an 8.6% share. The financial firm expects that to change this year.

A longer selling period and added competition from Amazon have caused US retailers to rethink how they market the back-to-school shopping season, a new survey finds.

Amazon Moves the Needle with Marketplace Sales

Amazon's marketplace sales not only have leapfrogged its direct sales business, but marketplace growth is significantly outstripping that of direct operations, which means the gap between marketplace and direct will grow larger in coming years.