Retail & Ecommerce

The Key Role Coupons Play in Retail

Consumers are always on the lookout for a good deal. In fact, many look for coupons during different stages of the shopping process, whether it's something they planned to buy, something they didn't intend to by, or even a coupon that "planted a seed" in them to shop, according to a March 2018 survey from Valassis.

Amazon Now Has Nearly 50% of US Ecommerce Market

When it comes to the US ecommerce market, Amazon is leaving the competition in the dust. This year, the online shopping juggernaut will capture 49.1% of the market, according to eMarketer’s latest forecast on the top 10 US ecommerce retailers, up from a 43.5% share last year.

Consumers Still Love Amazon Prime Despite Price Hike

How much of an impact has Amazon's annual Prime membership increase really had on consumers? Not that much, according to a recent survey from AlixPartners, which polled 1,124 US internet users in July.

Alibaba, Face Increasing Competition in China

eMarketer has released its ranking of the top 10 ecommerce retailers in China. Combined, the retailers on this list will account for more than 85% of all retail ecommerce sales in the country this year. As expected, Alibaba will take the top spot, with a 58.2% share of all retail ecommerce sales. will rank second with a 16.3% share.

Shoppers Love Low Prices, but What Else?

Multiple studies have shown price plays a strong role in shopping decisions. It's why dollar stores have thrived for the past decade and why many consumers choose to shop online instead of in-store. Still, for many brands, there is a risk in being perceived too strongly for value.

Hey Siri, Can You Ring Me Up?

A May 2018 Voicebot and Voysis survey found that nearly 21% of US internet users said they would ask their voice assistant for in-store help, while 17.6% would use their voice assistant to self-checkout.

Amazon's Holiday Catalog Is Its Latest Multichannel Move

The once online-only merchant is planning to launch a holiday toy catalog this year, stepping in to fill the role that used to belong to Toys "R" Us, which produced its "Big Book" catalog every year. But what may seem like an off-brand move isn't that unusual.

For Many Merchants, Mobile Commerce Is a Challenge

Mobile commerce isn’t always synonymous with user-friendly. And for merchants trying to engage consumers on their devices, that’s a pressing concern.

For Many Shoppers, Consistency Is Key

Consumers don’t see retail as offline and online—to them, it’s just shopping. And according to a March 2018 survey by Ipsos and Medallia, 65% of US digital shoppers expect brands to offer the same experience across physical and digital channels.

Happiness Is Finalizing that Online Purchase

A recent survey by Rokt found that US digital buyers are happiest once the buying experience is over. Going through the checkout process is another story.

Prime Day Is Becoming a Shopping Event for Retailers

Amazon Prime Day has become bigger and bolder since its 2015 inception. The shopping event has also taken on a life of its own, prompting other retailers to offer competing sales even if they never make mention of Prime Day specifically. According to RetailMeNot, the number of retailers offering Prime Day deals on its platform rose from 27 in 2016 to 119 in 2017, and 54% planned to hold sales during this year's event.

Despite persistent gloom and doom surrounding the retail industry, the first half of the year has been positive for most product categories. According to the newly released monthly retail sales report from the US Census Bureau, for H1 2018, retail sales (excluding auto parts and gasoline) totaled $2.06 billion, up 4.9% year-over-year.

Mothers Find Alternatives for Back-to-School Shopping

Armed with a lengthy list of needed school supplies, US mothers are upping their omnichannel approach for the back-to-school season, according to a new survey.

Conversational Commerce Roundup

Amid rising ownership of voice assistants and smart speakers like Amazon’s Echo and Google’s Home, voice search is becoming standard operating procedure for many consumers. eMarketer has curated this Roundup of articles, insights and interviews to help you understand the conversational commerce ecosystem, encompassing chatbots and personal assistants.

Shoppers Prefer a Mix of Human and AI Assistance

Consumers still have some reservations about retail tech—like chatbots providing customer service or in-home voice assistants suggesting products—so it makes sense that many are more receptive to a combination of AI-assisted and human interactions. But transparency is key: Shoppers want to know if they’re dealing with a human or a computer.

US Is Playing Catch-Up in the Online Consumer Good Sector

According to Kantar Worldpanel, US online sales of fast-moving consumer goods (excluding fresh food) jumped 29% in 2017 to $20 billion. But part of the reason for the rapid growth is that the US has a lower FMCG ecommerce penetration rate than most other geographic regions.

Grocery Apps Grow in Importance

Even though groceries are still mostly bought in-store, many consumers use digital tools before, during and after a visit to a supermarket. These multiple touchpoints provide opportunities for grocers to engage with shoppers.

With Amazon Prime Day looming, retailers and marketers are prepping their strategies for what’s turned into a new midyear shopping holiday in the three short years since its debut. The latest eMarketer forecast shows that Amazon continues to set the pace for US retail ecommerce.

Can Emerging Tech Help with Consumers' High Expectations?

Shoppers have lofty expectations for companies to recognize them across channels and provide personalized experiences. But according to a MuleSoft survey of internet users worldwide, there is room for improvement on this front; 81% said organizations provide a disconnected experience.

Shoppers May Shun Retailers with Poor Product Suggestions

Email marketing is one of the most evergreen retail tactics. It's also one of the most targeted forms of messaging since recipients opt-in and often provide solicited information or preferences. Despite these factors, personalization can still be hit or miss.