Retail & Ecommerce


India’s Ecommerce Market Continues to Surge

Retail ecommerce sales in India will climb 31.0% this year to reach $32.70 billion, according to eMarketer’s latest forecast. That growth rate will trail only China and Indonesia in Asia-Pacific.

Are Retailers' Targeting Efforts Really Driving Consumers In-Store?

According to recent data, a good number of retailers think their digital strategies do at least an adequate job of guiding customers to physical locations. Still, there's room for improvement.

Many Consumers Still Prefer to Shop for Groceries In-Store

In another sign that consumers haven’t fully come around to buying groceries online, a May 2018 survey by Morning Consult reveals that many still prefer to see and touch the products in person.

Do Shoppers Care About Sustainable Fashion?

Brands like Everlane and Reformation have promised transparency in the supply chain, labor practices, textile sourcing and more. Shoppers seem to be on board, but other factors may have greater importance.

For Many, Communicating with Customer Service Is Ineffective

Consumers have a wide range of customer service channels available to them—they can hop on the phone to help resolve an issue, or take to Facebook to air out any problems. And while this works for some people, others aren't so sure.

eMarketer moderates a presentation with Arpita Neelmegh, product marketing manager at Iterable, who breaks down one of the fundamental tactics that leading companies are employing to truly boost sales and cultivate customer relationships—sending personalized messages across multiple channels.

eMarketer Lowers Airbnb Forecast

While Airbnb has benefited from a surge in overall digital travel bookings, its growth is being hampered by increasing competition and guests’ concerns over safety and security. As a result, in its latest forecast on shared lodging users, eMarketer has lowered its projections for Airbnb usage.

Amazon Doesn't Dominate Private-Label Sales (Yet)

If it seems like Amazon dominates most online retail categories, that’s because it does. But despite the online retailer's push into many private-label categories, it is still viewed as a source of staples rather than style.

Chatbots May Ease Consumers' Customer Service Concerns

Nearly three-fourths of US internet users think contacting customer service is a frustrating experience, according to a recent Helpshift survey. But 62.0% like email and messenger chatbots that collect information and get the right support agent, and 75.9% said chat-based messaging would be a preferred means to contact customer service if they knew they would get an immediate response.

In the latest episode of "Behind the Numbers," eMarketer analyst Lauren Fisher talks about what customer engagement is and why it matters.

eMarketer moderates a special presentation with Dylan Hoeffler, product marketing manager at Bazaarvoice, who provides examples of how brands like Tommy Bahama and Flexon have made business decisions using customer insights.

In a freewheeling, data-packed conversation, eMarketer and sponsor Jumpshot highlight the ways retailers and ecommerce marketers from multiple sectors have responded to the new customer journey.