Retail & Ecommerce


A survey of US internet users that examined how they interact with a brand's customer support team found that many favor doing so via more traditional channels—especially when compared with social media.

Consumers really like a good deal. In fact, there are very few who don't think discounts or coupons are important.

In another sign that consumers are comfortable shopping via smart speakers like Amazon Echo or Google Home, new data from research firm Delineate finds that many are turning to such devices to order groceries or toiletries.

Brands are more likely to say it's the inability to trial or test a product or service, while for consumers, a poor interaction with a store associate can contribute to a lackluster experience.

The retail segment, once considered immune to online competitors, could be feeling some pressure.

Aside from performing routine tasks like setting alarms and making calls, connected smart speakers are becoming part of the path to purchase, with more than half of US users buying goods via such devices.

Smartphones with biometrics, like facial recognition, are becoming the norm. But not everyone is running out to get the latest device that uses this type of technology—even if it does help protect their privacy.

In the latest episode of eMarketer's "Behind the Numbers" podcast, the topic is the GDPR. A trio of eMarketer analysts take a multinational approach to the impending regulations: Where are marketers better prepared? And who's falling behind?

Omnichannel has been a buzzword for so long that you'd be forgiven for being sick of it. But retailers' attempts at better integrating online and in-store are seeing results.

Online sales growth at Walmart, while strong, was off from the pace set a year earlier, and the company's focus shift to Walmart.com sales brakes Jet.com's prospects.

Amazon continues to infiltrate more product categories and grow its Prime membership base. But just how much influence does the ecommerce giant have?

Amazon Prime's speed is acclimating shoppers to faster delivery, and these greater expectations are affecting all retailers.

According to a February 2018 survey of US internet users by CivicScience, only 1% of respondents use mobile payments as their primary payment method.

The Better Business Bureau reports that online buying scams were the No. 1 type of fraud in 2017, up from fourth place a year earlier. The rise of digital shopping and growing comfort with sharing personal information online are factors in this growing category of fraud.

Consumers aren't just rushing to Sephora or Ulta Beauty to replenish their beauty essentials—they're also heading to a less obvious choice: Amazon.

US consumers are fretting less about their finances. Fewer are living paycheck to paycheck and letting economic uncertainty prevent them from making purchases, according to a McKinsey & Company survey.

Food items are the No. 1 unplanned buy across all age groups, according to two reports on US consumption habits.

In another sign that reviews play an integral role in the shopping process, new data finds that roughly two-thirds of US internet users reference them at least often before making a purchase.

With a plethora of delivery methods at their disposal, consumers still prefer getting their digital purchases shipped to their home, though millennials are more likely to try and trust alternative delivery methods, according to “The eMarketer Ecommerce Insights Report,” conducted by Bizrate Insights.

In the latest episode of "Behind the Numbers," eMarketer analysts Lauren Fisher and Yory Wurmser discuss the important nonmarketing touchpoints required to build a more holistic, customer-centric attribution view.