Retail & Ecommerce

In the latest episode of "Behind the Numbers," eMarketer analysts Lauren Fisher and Yory Wurmser discuss the important nonmarketing touchpoints required to build a more holistic, customer-centric attribution view.

Digital cash gifting in China is going online, offline and everywhere in between this Lunar New Year.

Fewer people are contacting customer service than have in prior years, but a poor experience can still dent a company’s bottom line.

Digital sales of luxury goods were initially slow to take off, trailing many other sectors, but online luxury shopping now is gaining rapidly, spurred by sales of lower-end luxury goods and by younger shoppers accustomed to purchasing practically everything online.

In the latest episode of eMarketer's "Behind the Numbers," the topic is digital security, and analyst Victoria Petrock says there's a simple lesson that marketers must learn, right now: It's time to start getting informed and involved.

Shopping on your mobile device isn’t always a smooth process. In fact, a new survey finds that many digital shoppers have a difficult time placing orders via mobile, resulting in an abandoned cart.

Anyone involved with digital marketing faces big challenges in 2018, as several major developments loom. New EU rules will restrict data gathering and handling, while ecommerce harmonization will impose new standards for retail and delivery across the region.

This year was a banner year for consumers in China, as consumer confidence hit a 10-year high, and retail sales growth chugged along at an annual growth rate hovering around 10%. Here are some consumer trends we’re likely to see in the coming year.

According to an annual Kantar TNS study, only a minority of internet users surveyed in countries like the US, the UK, Canada, France and Germany preferred the use of mobile payments to other methods.

Brands have long had digital communications channels to interact with customers, such as email. But the recent emergence of chatbots and messaging apps has provided them with even newer tools, replete with their own benefits and drawbacks.

The mobile path to purchase can be characterized as unfocused and fleeting. The average mobile shopping session involves six different apps and is relatively short—80% were under 4 minutes, according to a study from Verto Analytics.

Contrary to how it may seem if you live in a big city, subscription commerce hasn’t swept the nation. In fact, only 15% of US digital buyers surveyed by McKinsey & Company in November 2017 had subscribed to a box-type service like Stitch Fix or Blue Apron in the past 12 months.

Consumers across the globe are warming up to proximity mobile payments. In 2018, for the first time, more than one-third of smartphone users ages 14 and older will use a mobile phone to pay for a purchase at a physical point of sale at least once every six months.

The behavior of digital shoppers worldwide who use foreign sites to make purchases differs by country—even within the same region—but there are some commonalities.

Instead of fearing technology, retailers in the know are embracing new digital tools to help gather consumer information and improve the shopping experience.

Many consumers turn to online reviews to help inform their decision when researching a big-ticket product, a new study finds. But quality and price, more so than favorable reviews, ultimately affect their choice in the end.

Figures released by payment clearing and settlement organization Payments Canada show that online transfers in the country had a compound annual growth rate (CAGR) of 48% in 2016, the most recent year for which data was available.

Data from RBC Capital Markets indicates some of Facebook's services are having a tough time gaining traction among US users. But the social media giant is in the midst of tweaking its efforts for better results.

In a surprise move late last year, India’s government took most of the high-denomination cash out of circulation. The move sowed chaos, to be sure. But one sector—digital payments—saw a boon.