Retail & Ecommerce
Google's latest quarterly results suggest advertisers are not slowing their digital ad spending in the face of a deepening public debate over data privacy.
With mobile devices increasingly widespread, more consumers in France and Germany will be shopping and buying with their smartphones and tablets in 2018.
eMarketer moderates a presentation with Arpita Neelmegh, product marketing manager at Iterable, who breaks down one of the fundamental tactics that leading companies are employing to truly boost sales and cultivate customer relationships—sending personalized messages across multiple channels.
Doin' the Twist—How Innovative Retailers are Adapting to the New Realities of the Twisting Purchase Path Apr 13
In a freewheeling, data-packed conversation, eMarketer and sponsor Jumpshot highlight the ways retailers and ecommerce marketers from multiple sectors have responded to the new customer journey.
Consumers are always on the lookout for bargains, regardless if they're on a tight budget or in a position to spend freely—and many think shopping online is the way to find them.
There's no denying that ecommerce is disrupting the retail industry. But when it comes to returning a digital purchase, most consumers prefer to head to a physical store.
Cart abandonment is an evergreen challenge for online retailers. For many buyers, though, it’s just part of the shopping process.
Technology may be changing the customer experience, but many consumers still want a human interaction.
Whether it’s mainly a sign of consumers taking initiative on their own, or them being lured by ever-increasing options and deals, digital cross-border buying continues to grow in popularity.
Retailers like Amazon have popularized the "pay to get perks concept,” but a one-size-fits-all strategy is not the answer.
According to a recent survey, consumers aren't just looking for individualized service from their loyalty programs. Many want what amounts to instant gratification.
The holiday season is the most important retail period in nearly all major markets in Europe. Though the bulk of spending still takes place in the weeks just before Christmas, the holiday shopping period in most countries is starting earlier each year.
With Amazon’s fourth annual Prime Day a few months away, speculation has begun about what’s in store for 2018.
Social platforms can be discovery vehicles, but getting an individual to click on an ad—and ultimately purchase something right from it—isn't easy.
It might seem premature to start thinking about holiday ecommerce in spring, but lessons learned during the 2017 season can inform planning for this year.
Online shopping is a mainstream activity—we forecast roughly 70% of the US population will make a purchase digitally this year—but more buying journeys still end offline.
Convenience was an early driver of consumer adoption of ecommerce, and new survey data indicates that ease of use remains the critical factor when consumers make the decision to shop online.
A new survey finds that more than half of US loyalty program members express frustration with their ability to access their information. The result: unused rewards.
A February 2018 survey by Survata for CPC Strategy found more than half of US consumers who had made a purchase on the retail giant’s site in the past six months were at least somewhat worried about buying fake products.
Many retailers have embraced buy online, pick up in-store initiatives. The service meets the needs of omnichannel shoppers who want added flexibility and provides cost-cutting measures for both consumers and retailers.