Mid-tier creators are turning to podcasts to get on advertisers' radar as more brands test digital audio. They lack the reach of podcasting's biggest stars, like Joe Rogan and Alex Cooper's "Call Her Daddy" show. What they have instead is a passionate audience, and that is what connects them to sponsors. US podcast creator revenue “At the end of the day, advertisers are looking for one thing, it’s engagement numbers,” said Brian Conlon, president of DAX US. “Whether it’s social media, or video views, or downloads for a podcast, they want to know how each [channel performs].”
Stronger attention and effectiveness support comparing OLV and linear on quality, not channel type.
46% of US likely EV buyers say reduced fuel costs motivate their purchase, compared with 35% who point to environmental impact, according to an April survey from MRI-Simmons.
Agents can connect strategy and execution as marketers target smaller patient and healthcare provider populations.
In today’s podcast episode, we discuss how brands can participate on Reddit without feeling like an ad crashed the party, what makes the platform so unique compared with its social media counterparts, and whether there’s more reason to be optimistic or pessimistic about Reddit’s future ad revenue growth. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Minda Smiley and Principal Analyst Max Willens. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
Working with Looma, the retailer is using digital screens to support shopping rather than interrupt it.
Shop the Scene links viewing and buying, adding organic commerce value to product placements.
Shoppers are moving to Amazon, Costco, Aldi, and Trader Joe’s, forcing grocers to sharpen their value story.
Blocking risky transfers protects funds, and clear explanations can protect customer loyalty.
Retailers are opening fewer locations and choosing sites that can drive sales, loyalty, or brand awareness.
Mass adoption remains distant, but remittances and payouts give providers practical uses for crypto today.
Global reach can help wallets retain users, but added financial and lifestyle tools can deepen loyalty.
Community platforms can give brands rich consumer insights while easing reliance on first-party data collection.
Getting Gen Z on board with new features could help PayPal overcome years of underperformance.
Search spend and brand size don’t ensure AI mentions, but relevance to customer needs does.
Feeling encouraged to cut back on social media use may not translate into lasting behavior changes, especially when the warnings are easily dismissible.
Sanofi courts older pickleball players with COVID-19 vaccine campaign. But the company must overcome COVID-19 fatigue and waning interest in vaccination.
New social media and AI safeguards could set a national baseline for product design and data use.
Strong H1 results and major events lift its projections closer to EMARKETER’s view, but marketers should prepare for a cooler 2027
Its ad-supported audience is scaling quickly, helping the streamer close the gap with major CTV rivals.