Spotify turns workouts into a retention engine: Peloton classes and cross-device sessions aim to lock in users and time spent as growth slows.
US social network amplified content ad spending will match creator sponsored content revenues at $14.15 billion in 2027 before surpassing them in 2028, according to a February forecast from EMARKETER.
CMO remit expands with AI: As AI exposes silos, marketers, sales, and service must unify to fix broken customer handoffs.
On today’s podcast episode, we present our “Unofficial Monthly Retailer Awards,” or the UMRAs, for April, including “Most Impactful Campaign,” “Best IRL Initiative,” and “Greatest Under-the-Radar Move.” Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Senior Director of Content Becky Schilling, Senior Analyst Carina Perkins, and Principal Analyst Zak Stambor.
The brand’s Nordstrom Marketplace debut shows it favors curated reach over mass exposure.
Amazon turns shopping into a live AI conversation: Real-time answers reduce scrolling but risk flattening brand voice in summarized speech.
Amazon’s AI ad engine: Q1 ad sales rose 24% to $17.2 billion as automation and first-party data power full-funnel buys.
Brands broadening their appeal outperform, but lower-income exposure is becoming a bigger risk.
Earlier event bolsters Q2 outlook as delivery speed and ads fuel growth.
This move aligns with the bank’s wider strategy to gain ground in the sports ecosystem.
Upgrades to digital services for SMBs are sorely overdue.
The FDA is testing real-time data feeds in studies that could speed drug approval times but also changes how drug companies submit data for review.
Meta’s AI payoff: Q1 revenue hit $56.3 billion as AI tools drove ad gains that help justify a $145 billion spend plan.
OpenAI eyes ad-fueled future: Cheaper ChatGPT Go could eclipse Plus as OpenAI focuses on ads over subscriptions.
Google posts its second $100 billion quarter thanks to AI: The advertising leader is proving that the tech can drive revenues to offset heavy spending.
Can advertising cover tech’s ballooning AI costs? That question defined big Q1 earnings day for Amazon, Meta, Microsoft, and Google.
Guidance clouds Spotify’s outlook: Q1 revenues rose, but lower-than-expected guidance and ad struggles rattled investors and raised monetization concerns.
WPP’s reset begins: Q1 met expectations, but revenues slid as its Elevate28 turnaround plan targets stability now and profitability by 2028.
Import-heavy brands gain breathing room, though uncertainty limits lasting upside.