Google owns six of the 15 most-visited US smartphone apps, led by YouTube at 176.7 million unique visitors and 75% reach, according to July data from Comscore.
AI is rewriting the shopping journey, and marketers have to follow it. That means watching how brands show up in large language models (LLMs), and how they engage customers arriving through AI-driven searches. This is the “intelligence revolution.” “The intelligence age is gaining steam,” said Stephanie Paterik, vice president of insights at EMARKETER, in her keynote presentation at this week's Future of Digital Summit. “One billion weekly ChatGPT users worldwide is a number that OpenAI hit just this month. Sixty-nine percent of CEOs around the world tell us that AI is changing their business, not just how they send an email or craft, you know, a report, but how they are fundamentally operating.”
Self-serve DSPs can make testing more routine, but reach, attribution, and brand safety need scrutiny.
Breeze agents use fresh customer data to spot gaps and act, reducing the distance from insight to execution.
AI can turn a single concept into a full suite of media-ready assets, enabling faster testing, optimization, and learning across channels. Learn why the result is a more flexible creative system built around audiences and performance goals. This sponsored article was contributed by AI Digital.
Programmatic scale makes CTV easier to buy, but fresh creative will be key to avoiding ad fatigue.
Lower CPCs and solid CVRs make the platform a cost-efficient complement to Google search.
24.9% of US internet users searched for auto insurance information online, nearly double the 14.3% who looked up a new vehicle, according to an August report from Comscore.
For the modern B2B marketer, the AI revolution can often feel less like a streamlined future and more like a high-stakes construction experiment.
A deal with Wonder gives it campus dining tech and a path to more repeat orders.
Prime Big Deal Days will spotlight exclusive products, grocery savings, and AI features as retailers compete for early holiday spending.
India’s quick-commerce gains could inform Amazon’s US and Europe strategy.
HYSAs and AI payroll could attract SMBs, but banks can counter with in-person support.
Old Navy Sport aims to strengthen the retailer’s authority in a competitive category.
Search gives banks an opening after interest emerges but before consumers choose a provider.
This sweepstakes is designed to generate more in-branch traffic unlike most comparable promotions.
Casting AI as a research layer helps advisers serve more clients while keeping humans in charge.
The agency’s view on overall impressions is reaching beyond medical claims, which can lead to costly reworking or removal of creative for pharma brands.
Requiring prepayment may secure revenue for medical orgs, but unclear estimates and surprise charges damage the provider-patient relationship.
While consumers are willing to pay cash for the pricey drugs, they’ll also come to expect the consistency in value of a premium purchase.