Livestream shopping is finally carving out a role in the US, even as adoption trails well behind China. For years, the format was held up as ecommerce's next frontier. Now it's settling in not as a replacement for traditional ecommerce, but as a different kind of shopping experience.
Affordability drives food purchases more than health, but brands that pair value with nutrition stand to gain.
Reaching patients through insurers and providers could unlock wearable adoption among higher-need cohorts and strengthen long-term loyalty.
Social burnout weakens organic reach: As people delete apps and share less, brands should prioritize standout content over nonstop posting and trend chasing.
TikTok moves shoppers into physical stores: UK shops, cafes, and luxury brands are using creator content to convert views into visits and sales.
Younger adults mostly use these health features, but older adults' faster uptake points to untapped demand.
Wayfair and QVC set “Christmas in July” events, but frequent promotions risk shopper fatigue and weaker returns.
Housing partnerships open land-constrained markets while influencing shopping habits early.
US consumers shifting toward digital payments creates an opening for pay-by-bank to gain traction.
Visa Stablecoin Platform makes it easier for non-consortium payment providers to offer OpenUSD.
Only 11% cite influencers as a purchase driver, making value and product credibility more important.
Easier access to AI and cloud tools makes local expertise—not scale—their strongest competitive advantage.
Banks that weave AI into advisor workflows—not client interactions—could gain the strongest competitive edge.
Plain-language web updates keep banking products visible as consumers ask AI for advice.
Its acquisition of a psychedelic drug developer adds credibility to the field, but commercialization will hinge on reimbursement and supervised care.
OpenAI's ad target is not realistic: A 90% shortfall points to ad infrastructure that still isn't ready to attract major marketing budgets.
Google redesigns Image Search: Personalized galleries and image generation compete with Pinterest and keep users discovering content.
Summer vacations will be more expensive this year as US consumers face price hikes over considerations like airfare and lodging. As a result, many travelers are cutting back and turning to digital channels to find deals. Despite these economic headwinds, US digital travel sales are expected to reach $332.56 billion, up 5.0% YoY, EMARKETER forecasts. If sales are increasing on digital travel channels, it’s not because consumers are looking to buy more things. The rise in travel-related expenses is much higher than modest gains on digital channels, suggesting travelers are cutting back.
In a fragmented media landscape, reaching consumers is only part of the challenge. New research from Viasat Ads suggests the environment in which an ad is viewed can have a measurable impact on attention, recall, and performance.
Netflix revenues mask engagement strain: Q2 sales rose 13%, but slow viewing gains raise doubts about keeping audiences—and advertisers—engaged.