Replying to comments is the favorite way US creators engage with their audience at 29%, nearly six times the rate of in-person meetups and events (4.9%), according to a January survey from Influencer Marketing Factory.
Mother’s Day shoppers are poised to spend more than previous years, but they’ll be looking hard at prices and using AI to help decide, according to recent studies.
This FAQ covers affiliate market size, publisher types, AI disruption, and what marketers should prioritize in 2026.
One-quarter of homepage content on average may be unreadable to AI crawlers, risking discovery gaps.
Energy shock pushes more households to the brink, curbing discretionary spending.
Discover and Apple face setbacks as commerce orchestration becomes key to wallet growth.
Flexing data that RMNs lack, PayPal lays a blueprint for FMNs’ unique utility to marketers
Traffic rebounds and guidance rises, though margin and China risks persist.
While other generations have reduced their housing mobility, banks should note this generation’s flexibility.
Accessing a HELOC is just a step toward the next frontier.
Accelerated dealmaking hits $66 billion as big pharma players look to mitigate steep patent cliff losses and diversify pipelines.
Consumers value both AI and humans for health tasks but defer to humans for high-stakes guidance, meaning AI companies should position their tools as assistive rather than replacements for doctors.
93% make short- and long-term health changes from tracker data, outpacing older cohorts and redefining what effective apps must deliver.
Disney’s ABC in regulatory crosshairs: License review threat puts Kimmel inventory—and affiliate stability—on shaky ground.
Snap turns chats into ad inventory: AI Sponsored Snaps put brand agents in Chat, betting 1B MAUs will buy via conversation.
OpenAI’s revenue reality check: Missed targets and a high cash burn rate test its edge as Gemini and Claude chip away at ChatGPT’s lead.
Spotify makes video podcasts its next ad play: The goal is deeper engagement, richer creator pay, and more brand integrations.
Social scams’ $2.1 billion tally: FTC data shows social ads are fueling losses, forcing brands to assess risk vs. reach and focus on building trust.
Google’s Pentagon pact: The deal grants the Department of Defense broad AI access, reviving ethics rifts and putting brand trust on the line. Read online