Toyota Group drew 9.2 million unique US visitors in April, edging Ford's 9.0 million in a near dead heat for the largest auto-manufacturer audience, according to a June report from Comscore.
AI buying agents create coverage gaps, prompting insurers to define liability before courts do.
As delivery markets mature, acquiring Delivery Hero strengthens Uber's global platform and its appeal to multinational advertisers.
Retail media drives discovery: In-store digital ads help shoppers find new products, giving CPG brands fresh ways to earn attention beyond planned buys.
Chipotle turns fan attention into first-party data.
Premium demand gives airlines confidence to pass fuel costs to travelers.
Strong discretionary spending contrasts with weaker grocery demand and high fuel bills.
High cash-back multiples for groceries and gas helps connect with consumers focusing on essential spending.
Wallets and retailers have been reluctant to adopt NFC tech given barriers and incumbents’ extreme dominance.
They’re planning broad AI expansion in payments, advice, and support to attract younger members and better rival banks.
Advisor-led inheritance planning can replace guesswork, deepen client ties, and help retain transferred wealth.
Kalshi leans into culture for discovery and reach: Its culture-led campaigns show emerging brands can earn attention without product education.
Its prediction market now covers FDA approvals and trials, adding a new signal that could sway biotech valuations and trial participation.
The decline mostly reflects pullbacks in diabetes and blood disorder advertising, not a broad retreat from linear TV advertising.
Healthcare providers and marketers in the UK should help teens build healthier habits ahead of social media bans and curfews.
Brands can gain exposure during high-value sports events without paying steep prices for traditional airtime. This was how Guess Fragrances used data and digital savvy to reach US-based NFL fans during last season’s playoffs. Disney’s asking price for a 30-second Super Bowl ad to run during next year's game is $10 million, per Variety. Meanwhile, sports fans are turning to second screens while watching live sports, creating an opportunity for lower-cost impressions. Nearly 6 in 10 (59%) World Cup fans said they would be watching second screens for FIFA World Cup 2026, per a July 2025 ThinkNow Research survey.
Publicis’ Q2 redraws the agency playbook: Strong results suggest integrated AI, data, media, and measurement are the edge in winning clients.
Apple Maps ads are coming to the US and Canada: Retail and hospitality brands may benefit as Apple blocks fraud-prone categories.
56% of millennials listen to digital audio daily, the highest share of any generation and well ahead of Gen Z's 47%, according to an April report from The Harris Poll and EMARKETER.
On today’s podcast, we discuss how consumers decide what’s worth buying, why we spend hours trying to save $10 on groceries but think nothing of spending thousands on a vacation, how uncertainty influences the way people make decisions, and why being a smart shopper is becoming part of our identity. Tune in for a discussion featuring Vice President of Content and host Suzy Davidkhanian, Senior Analyst Grace Broadbent, and Ayelet Fishbach, Professor of Behavioral Science and Marketing at the University of Chicago Booth School of Business.