On today’s podcast, we discuss how David’s Bridal is expanding across the wedding journey—from new services and revenue streams to different retail formats—while staying grounded in what customers actually want. What does it take to earn permission to enter new categories, stand out in a crowded market, and use customer insight to shape where a business grows next?
Potential forays into hospitality and other sectors aim to deepen engagement, but success depends on revitalizing core brands.
If AI-generated carts catch on, product placement could matter before shoppers ever see search results.
Chewy gains recurring sales, while Petco’s perks reset shows why redemption is not the goal.
A clunkier ordering experience shows how quickly poor mobile design can undermine loyalty and sales.
Marketers can focus holiday budgets on consumers most likely to visit stores and buy.
Consumers fear rejection more than the data warrants, leaving qualified applicants on the sidelines.
The Stride deal will let Chime control its banking experiences and prompt banks to lean into differentiators.
Consistent, candid product information from healthcare and pharma brands can help physicians address health misinformation that leads patients to refuse care and treatment.
NFL clips and highlights open cheaper ad space: The league’s international push focuses on content beyond live games.
Rich conversational intent is an asset, but limited placement visibility will curb broader adoption.
Destination marketers without an AI strategy will miss out on a high-intent audience.
Gen Z wants to travel, and they are willing to prioritize it. But strong demand doesn’t mean that younger travelers have unlimited budgets. Some 93% of Gen Z respondents either had a summer trip planned or intended to take one in 2026, according to Bank of America Institute data. Gen Z travel spending was also up roughly 8.5% YoY through June, per Bank of America, outpacing growth among other generations’ travel-related expenditures. But there is an important caveat: Hotel transaction growth has stalled despite spending increases, according to Bank of America. This suggests that higher prices, rather than a spike in travelling, are responsible for at least some of that growth.
US households spent an average of 3.5 hours a day on Netflix in June 2026, up from 3.1 hours in March and ahead of every rival service, according to a June survey from Comscore.
The creator economy has spent two decades as a testing ground for marketers. That phase is over, says Andrew Perlman, CEO of Recurrent Ventures, which owns creator brands including Donut, Bob Vila, and Futurum.
More inventory expands advertiser reach, but crowded breaks make frequency caps and refreshes essential.
An Australian proposal could spread globally, raising the value of privacy-friendly contextual ads.
In today’s podcast episode, we discuss whether banks can successfully encourage customers to use their AI-powered tools on their own websites and apps for personal finance management, how AI tools like ChatGPT, Gemini, Claude, Copilot, and others can convince people to use their LLMs for personal finance, and what banking consumers are most likely to want to use AI for when it comes to managing their money. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Analyst Tiffani Montez and Head of EMARKETER Advisory Rob Rubin. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
The global toy market hit $123 billion last year, and adults 18 and older drove 35% of toy industry growth through April 2024, according to Circana.
Creative design can decide whether a retail media network (RMN) ad converts a shopper who is already standing at the point of purchase. How an ad looks in those moments shapes how consumers perceive products and whether they consider buying them, according to a recent Ipsos study. Finding the right balance between memorable images and simple purchase-driven messages will help campaigns make the most out of brand investment. US retail media ad spend is expected to maintain double-digit annual growth through 2029, reaching $112.33 billion in that year, per EMARKETER’s forecast. US on-site retail media spend alone is projected to total $56.42 billion this year, according to EMARKETER. “[In retail media campaigns] context does the targeting work for you, the shopper's location in the purchase journey already tells you what's relevant, so the creative can be simpler and more direct than a display ad that has to work for an anonymous audience,” said Ryan Cook, vice president of advertising at Disco.