The news: Paramount struck a $7.7 billion, 7-year agreement with UFC in its first big move after closing its merger with Skydance.
- The deal will see all 43 live annual UFC events streamed exclusively in the US on Paramount+, while select UFC events will be simultaneously aired on CBS.
- Events will be available for no additional cost on the streaming service, stepping away from ESPN’s previous UFC pay-per-view model.
The trend: Paramount is following TV giants’ shift toward live sports.