Costco, Couche-Tard, and Lowe’s all point to more careful baskets and weaker discretionary spend.
X may have a captive audience with creators, but it still has to sell them on keeping deposits in its super app.
Multimedia replies give brands richer consumer insights, but engagement quality is more important than volume.
AI can fill capacity gaps, but marketers still need to sit in the driver’s seat.
Its scale could challenge US banks, but rivals have about 18 months to strengthen digital offerings.
Pharma brands and marketers can reduce prescription abandonment by clarifying benefits, expectations, and savings options.
This FAQ covers who influences the wellness shopper, where they buy, and how brands should market responsibly in 2026.
The agency is expediting reviews to help manufacturers boost estradiol patch supplies and limit treatment interruptions as HRT demand rises.
Signs point to the broader "touch grass" shifts elsewhere, from phone-free events to Gen Z's own efforts to cut screen time while engaging in phone-free concerts and venues.
Brands can test the new feature with story-led creative, then compare results with 6-second views.
On today’s podcast, we discuss what “kidulting” actually means, why toy companies are paying so much more attention to this consumer now, and what non-toy brands can learn from this trend. Tune in for a discussion featuring Vice President of Content and host Suzy Davidkhanian, along with Senior Analyst Carina Lamb and Principal Analyst Zak Stambor.
General Mills won for celebrating the 30th anniversary of its Box Tops fundraising program by reuniting the cast of Saved by the Bell. The campaign targets millennial parents with nostalgic imagery including yearbook clippings and cast members appearing in commercials.
Marketers should use creator shoutouts, interactive chat, and stream sponsorships to tap Twitch's purchase influence.
Consumers trust AI as much as they trust experts, giving lesser-known brands a strong route to credibility and consideration.
Gen Zers’ age can help banks reach its members, but their behavior should determine how banks serve them.
Higher-income households are gravitating to Costco, reinforcing that grocery value matters well beyond budget-conscious consumers.
Shoppers still spend when product and price are right.
Gen Z’s varied AI use expands brand visibility: Marketers can reach users with content built for AI answers, ideas, and decisions.
It may have a hard time taking share from established brands as it expands into lounges and premium cards.
Drop Shop uses exclusives and TikTok Live to shape discovery and capture beauty sales.